Tesco "Perfectly Imperfect" UK Strawberries 227g 75p.

The_Last_Username

As above, spotted today in Tesco: "Perfectly Imperfect" fresh UK strawberries (mine were Kent) 227g for 75p.


Nothing at all "wrong" with them - they seem to be just not-quite-perfect shape-wise; I can assure you that they taste delicious.

Ken68

Don't know the normal price, and you gotta give Tesco A+ for
marketing.

meer53

I bought these last week, not seen them since !

Lilium

I like these, I use strawberries in smoothies so I really don't care what they look like! These are just small or oddly shaped strawberries and taste just as good.

Westin

Well done Tesco for taking this approach.

Far to much wasted food gets destroyed simply because it doesn't look 'perfect'.

Hopefully this will be benefiting those British farmers who would had to either find a market for another strawberry product paying a lower price for imperfect fruit, or would have simply thrown the fruit away.

Mouschka

I bought a punnet today. they are very small but delicious. They won't last long

Payless_2

Our local market sells 2 punnets of British strawberries for a pound and they are delicious

KxMx

I've ordered some online for our delivery next week.
Half hoping for a free upgrade to a better quality if they are not available

KxMx

Wow got mine today. Sonata variety, tiddlers but perfectly ripe & every one bursting with lush flavour.