iceland joining the only sell high stock items online

Chrysalis

It didnt last long, iceland started deliveries in my area 3 months ago.

for about a month everything on the website could be ordered.

Then things started changing to "no longer available", I observed everything with that status once it shows that has not switched back.

I contacted iceland who to be fair have been honest with me, the reply.

"We only use the website to sell items that are overstocked, items that sell well to low stock levels in the stores will not be available to order online".

I went through about 10 menus on the website and just under 40% is currently unavailable for non frozen food, frozen food availability is higher than 60% but some of the better stuff like the turkey joints are unavailable.

The other supermarkets just pretend they completely out of stock. But it seems they all playing the same game with using online services to shift items that are overstocked in stores.