Help promoting aesthetics business

christradv911

Hi all,

I have been a practitioner in Botox and dermal fillers for around five years. I have a converted treatment room in my house and very occasionally go to independent hair salons who taking bookings from their clients on my behalf (and take a small cut). I have been a registered nurse for many years, attend lots of training and consider myself good and passionate about what I do.

I have a website and Facebook page (both of which I update every few months, but by no means frequently). I am consistently fairly busy and do well via word of mouth (with most of my clients becoming regulars).

I am hoping to make this my full-time job but now like I am at a bit of a dead end. Many of my competitors seem to have very active Facebook pages and seem to be getting busier by the day. I would appreciate the views of anyone on how to take my business to the next level.

Some thoughts I have had:

– increasing my online presence. I have already paid for SEO to ensure that my website is ranked highly in Google, but could be more active with my Facebook campaigns etc. Only slight issue is, I am not very technical and I'm aware that people are sometimes reluctant to make public the fact that they like a Botox/dermal fillers business. What type of posts would be best? Ones asking followers to share or like (eg competitions, offers) or just information about services, procedures and offers?

- linking up with more salons (hairdressing, beauty, massage). I quite like this idea in theory as if they are reputable and have your leaflets they can easily sell to their captive clients on your behalf (albeit for a small cut). But, this has never really taken off for me and I just get the odd one here and there. Has anyone had much success with this?

- organising a leaflet drop in the more wealthy residential areas of town. I did this at the beginning and it is quite costly and not very targeted, but it did bring some success and at least gets your name out there.

- websites like Groupon. I was approached last year by Groupon but decided not to take him up on the offer as I thought it might cheapen the product and it only made sense economically if the customer then ordered lots of other services that were not part of the heavily discounted offer.

Any thoughts on the above and any new ideas would be much appreciated. Many thanks for reading!

C x

Sofitos

christradv911 wrote: »

– increasing my online presence. ...
What type of posts would be best? Ones asking followers to share or like (eg competitions, offers) or just information about services, procedures and offers?

- linking up with more salons (hairdressing, beauty, massage). I quite like this idea in theory as if they are reputable and have your leaflets they can easily sell to their captive clients on your behalf (albeit for a small cut). But, this has never really taken off for me and I just get the odd one here and there. Has anyone had much success with this?

- organising a leaflet drop in the more wealthy residential areas of town. I did this at the beginning and it is quite costly and not very targeted, but it did bring some success and at least gets your name out there.



C x

If you hire a SEO, he(or she) should investigate this filed and make list of popular topics, article, post, that woild be interesting for women. Analyze SERP and you competitors. What do they write, discuss?
BUT don't make a mess on your site, write only usefull acrticle, make interesting researches.

Besides Facebook, use Twitter and Instagram. You can post in your twitter and instagram all events, changes, promocodes and competitions.

phill99

I run my own kitchen and bathroom installation business and last year got 11% of my job leads from Facebook.


However, I update it 4 to 5 times a week at times when I know people will be reading it (typically between 7.30 to 9.00pm Sunday to Thursday). I often update it with jobs we have done, but more typically, a whole range of home design topics such as whats new in the industry, current design trends, 'interesting' homes, garden ideas etc etc. And it works. But slowly. It is a slow burn, but you will get referrals from it. But the important thing is that you must keep at it so that virtually every day your logo and message is landing in someones mobile phone, tablet or laptop. Social Media is incredibly powerful, providing you keep at it and do it right.


I have a website but in 13 years have never had a direct lead from it. I have paid for SEO, but without return, so wouldn't do it again.