E: 24/12 Cadbury Advent (starts 01/12)(FB/TW)

mumto2boys · 17 November 2015 at 8:39PM

I can find no info on it except that it says - 24 trucks. 24 doors. Opening in 24 different locations! Doors open December 1st #Cadvent

https://www.facebook.com/cadburydairymilkuk/timeline

https://twitter.com/CadburyUK

Linked to advents.

mjm3346 · 17 November 2015 at 9:57PM

They may have an online advent but this isn't it, the FB posts etc are about this one where the trucks are visiting different locations in the run up to Christmas

Each truck will arrive in a new location on each day between 1 and 24 December. The video uses the Thunderbirds theme tune, as the brand looks to build excitement and anticipation. Locations will be announced shortly before their arrival, with social media being used to spread the word locally.

Claire Low, marketing manager at Cadbury parent firm Mondelèz International, said: "Cadbury has a well-loved place in family homes during the festive period and has been bringing joy to the Christmas Countdown with its advent calendars for more than 50 years.

"Inspired by this, we created the ultimate advent calendar that delivers joy in a way that only Cadbury can at Christmas. Don’t forget to keep your eyes peeled in case a Cadbury trucks opens its doors near you."

http://www.prweek.com/article/1371906/cadbury-promises-deliver-joy-advent-calendar-trucks-campaign