MSE News: M&S launches new loyalty scheme. But will it 'spark' any interest?

Former_MSE_Paloma

M&S has today launched its first retail loyalty scheme, 'Sparks', which enables users to earn points on spending...

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M&S launches new loyalty scheme. But will it 'spark' any interest?




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grunnie

I got the letter about this in the mail this morning. Sounds as tho they are trying to copy John Lewis. Joined anyway as it's free.

kerri_gt

Can't say I shop in M&S that much to ever amass enough points and its yet another piece of plastic to carry about (I've started just carrying the little key fob cards where possible due to the amount in my purse). Still, might join for a bit and see. I'd prefer the Lidl scheme to be rolled out to the rest of the UK though.

Oblivion

No monetary value ... a complete waste of time then.

bubblegumcola

I got one of these in the post from them today. Signed up with my online account to activate it and then it gave me an initial choice of offers to choose from. I had been looking at a couple of things anyway so signed up for 20% off online. It looks like the offers change, I could also have chosen from a percentage off food or a free pack of Percy Pigs if I spent over £15 on food. I don't shop in M&S a lot except for basics in clothing but depending on the offers it may persuade me to shop more. You do need an email address to benefit from the card and have to link it to an online account on their website. I do find it odd that it's not all linked up to their credit card as I already get rewards with that but they've kept it separate. Yet another loyalty card to remember! It does say you can pick up a card in store but I saw no evidence of any when I was in a store earlier browsing, they maybe have them at the till points but I didn't buy anything when I was in and didn't know about the Sparks card til I got home and found the card in my post.

robin58

Looked in M&S Thursday. There was no sign up cards at the tills or blurb on the Sparkle account anywhere in store.

Not received a card in the post...yet.

I should get one as I have a M&S credit card, so they have my address.

bubblegumcola wrote: »

I got one of these in the post from them today. Signed up with my online account to activate it and then it gave me an initial choice of offers to choose from. I had been looking at a couple of things anyway so signed up for 20% off online. It looks like the offers change, I could also have chosen from a percentage off food or a free pack of Percy Pigs if I spent over £15 on food. I don't shop in M&S a lot except for basics in clothing but depending on the offers it may persuade me to shop more. You do need an email address to benefit from the card and have to link it to an online account on their website. I do find it odd that it's not all linked up to their credit card as I already get rewards with that but they've kept it separate. Yet another loyalty card to remember! It does say you can pick up a card in store but I saw no evidence of any when I was in a store earlier browsing, they maybe have them at the till points but I didn't buy anything when I was in and didn't know about the Sparks card til I got home and found the card in my post.

photome

Wow.. cant see there being a rush to join

Poppy9

I was given one of these cards in store a couple of months ago. It was being trialled in certain stores and the staff said they were only allowed to give out limited number of cards per day.


So far I've had three £5 off a £30 spend in food hall and an extra side with their 2 dine in for £10 deal.

miller

Oblivion wrote: »

No monetary value ... a complete waste of time then.

...and it wont help the queue in Simply Food outlets at rail stations. Yippee, missed trains due to people collecting some useless points.

Edit: although Poppy9 has reported getting come coupons above, but I am guessing that will be random.

Poppy9

miller wrote: »

Edit: although Poppy9 has reported getting come coupons above, but I am guessing that will be random.

The coupons are till spills so each time I've bought food I've had a vouchers. The notification of second side with meal deal was an email.


Apparently they are also planning on doing special card holder only even nights in run up to Xmas.


When I was given the card the staff member said that the programme was very much a WIP so it will evolve.

chuckley

Sounds like absolute trash.