Does a brands Ethic and Social Responsibility credentials affect how you shop?

kidsmadhouse

Hi

I am posting it on behalf of my son. Here is a message from him.
"I am studying marketing and I am currently doing my dissertation. I need to get 200 participants which is turning out to be a bit of challenge. It would be extremely appreciated if you could spare a few minutes to complete my survey. It is not long at all. I am especially interested in people aged 35-55 (I class as generation X) as I am short on them, although surveys from people aged 18-34 (generation Y), are also very helpful as I still need some."

https://qtrial2015az1.az1.qualtrics.com/jfe/form/SV_bNQ7Lbd8hrwI1Ex


Thank you for taking time to help out.

Wendy:A

no1catman

Why is he being ageist in the age bands?
That is why is anyone 56+ thought unworthy of consideration?
I suspect that omission will be noticed!

kidsmadhouse

Hi

No he is not ageist, he is following the brief, methodology etc to gather the information he needs to compare two different 'Generations' - Y (18-34) and X (35-55). The same could be said about children & young people under 17 years as they have far more spending power than in years gone-by.

The analysis from this survey is is only a small part of his 10,000 word assignment/dissertation and will be added to the other findings he has made and will help him to finalise his work.

Although I have done an element of marketing within my own job, what he has learnt has by far surpassed what I know and during my conversation about this survey and his dissertation I have learnt a lot about the use of Generations X, Y, Z and Baby Boomers (the 55+ age group), plus a lot more about marketing methods, analysis etc etc than I have never considered.

I hope I have explained this ok as I am on a learning curve about this myself.

Thank you to those who have helped my son out by completing his survey and please keep them coming.

Thanks
Wendy