The Economics of The Economist

Generali

Enjoy!

http://redef.com/item/551c43128d825e106a9a08d6?curator=MediaREDEF

In November, The Economist launched Espresso, a daily news digest delivered via email or a dedicated app, which has been downloaded more than 600,000 times. And it’s been reported that the magazine is looking at expanding into China and India to reach new readers. The Financial Times reported that The Economist’s paid circulation fell last year for the first time in at least 15 years — but the magazine’s digital and print circulation is still 1.5 million, a 64 percent increase over the past decade.

A very interesting piece on the future of media highlighting the experiences of one of the few old print media companies to have expanded over the last decade or so.

purch

It's expanding because it provides good content, as opposed to much of the drivel posing as journalism out there.

Generali

purch wrote: »

It's expanding because it provides good content, as opposed to much of the drivel posing as journalism out there.

Indeed, as a quick Google showed us today:

http://forums.moneysavingexpert.com/showpost.php?p=68108139&postcount=686

michaels

Generali wrote: »

Indeed, as a quick Google showed us today:

http://forums.moneysavingexpert.com/showpost.php?p=68108139&postcount=686

Just because journalists disagree doesn't mean they are not researching their articles.

Surely the problem is more than 'free' online sources are rapidly dumbing down leaving the market open for generally impartial well researched paid for content:

http://forums.moneysavingexpert.com/showpost.php?p=68083986&postcount=9773

Generali

michaels wrote: »

Just because journalists disagree doesn't mean they are not researching their articles.

Surely the problem is more than 'free' online sources are rapidly dumbing down leaving the market open for generally impartial well researched paid for content:

http://forums.moneysavingexpert.com/showpost.php?p=68083986&postcount=9773

I think the reason The Economist grew so much in the last 20 years is because people have come to understand that while water is free, clean water costs money.

There are huge quantities of data available for free out there yet at work we still spend $millions on decent, clean data feeds despite being a fairly modestly sized house by international standards, big by Aussie ones though.

A single Bloomberg Anywhere terminal costs US$2,000 alone. Only you can use it and you have to provide your fingerprint to log in!