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Showing True Potential ... to break the rules?

jamesd
jamesd Posts: 26,103 Forumite
Part of the Furniture 10,000 Posts Name Dropper
I saw that True Potential won the Professional Adviser Best D2C Platform award so I took a look and found:

"A no-fee personal pension" and "Our no-fee personal pension saves you costs..." in prominent rotation on their home page.

No fee looked interesting, so I followed that link:

"No-fee personal pension from True Potential" in bold green text near the top of the page.

"True Potential Wealth Platform fee – 0.4% per annum" in mixed normal and bold text way down towards the bottom of the page, three page scrolls down even at my high screen resolution.

So now I have an interesting little puzzle. A highly prominent promotion direct to consumers on their home page that asserts a no fee claim and reinforces that on the following page but which actually in the fees section says it has a 0.4% fee. So, what do you think I should do about this:

1. report them to the FCA's misleading financial promotions team
2. report them to the awards committee so they can consider withdrawing their award
3. contact them directly and privately about it on Monday when they open (hmm, consumers rather like to do things at weekends...)
4. Something else

What do you think?

What should I do? Multiple selections allowed 3 votes

report them to the FCA's misleading promotions team
66% 2 votes
report them to the award committee
0% 0 votes
tell them directly on Monday when they are next open
33% 1 vote
something else
0% 0 votes

Comments

  • dunstonh
    dunstonh Posts: 121,122 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Combo Breaker
    Well, it clearly isnt "no-fee". FCA are slow. ASA are probably more appropriate.
    report them to the awards committee so they can consider withdrawing their award

    It makes you wonder how a D2C that most consumers have never heard of got an award. Although, as we know, awards tend to mean nothing.
    I am an Independent Financial Adviser (IFA). The comments I make are just my opinion and are for discussion purposes only. They are not financial advice and you should not treat them as such. If you feel an area discussed may be relevant to you, then please seek advice from an Independent Financial Adviser local to you.
  • Aegis
    Aegis Posts: 5,695 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    I expect that their argument would be that the pension is available at no additional cost over the 0.40% platform fee. I've no idea how the FCA would view that, but it might be worth reporting it and letting them decide what to do with the information.
    I am a Chartered Financial Planner
    Anything I say on the forum is for discussion purposes only and should not be construed as personal financial advice. It is vitally important to do your own research before acting on information gathered from any users on this forum.
  • Triumph13
    Triumph13 Posts: 2,100 Forumite
    Part of the Furniture 1,000 Posts Name Dropper I've been Money Tipped!
    Hmmmm. My initial reaction was ASA. I then followed the link and saw that it quite quickly said "there’s no annual fee for holding our pension – you only pay our low platform and management fees" and thought 'well actually that seems pretty reasonable'.


    Then I got to "If your ready" and thought 'No, hang the b#st#rds'
  • kidmugsy
    kidmugsy Posts: 12,709 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Combo Breaker
    The one course of action the authorities must take is.....
    https://www.youtube.com/watch?v=zhstRrZzaso
    Free the dunston one next time too.
This discussion has been closed.
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