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It may be interesting that while I've been around here since 2005 I've chosen not to subscribe to the emails. You've probably already tried to find out why some people just choose not to subscribe but if not, it might prove interesting.

For me it's pretty simple: low relevance to my needs on average, a preference for pull rather than push and a very low tolerance for shopping deal newsletters in general, partly because I so seldom want to buy what's being pitched.

Why this comment: I think that audience/content segmentation might be the way to go for the future.
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