Tesco: Same product repackaged and sold for more than twice price?

bizso09

I was shopping at Tesco the other day, and noticed that they sell two versions of Tesco branded low fat natural yoghurt.

Tesco Low Fat Natural Yoghurt 500G
£1.10
Energy 260kJ, 65kcal, 3% of your GDA
Fat 1.4g, 2% of your GDA
Saturates 0.9g, 5% of your GDA
Sugars 6.9g, 8% of your GDA
Salt 0.2g, 3% of your GDA
tesco.com/groceries/product/details/?id=258170431

Tesco Everyday Value Low Fat Natural Yoghurt 500G
£0.45
Energy 263kJ 62kcal, 3% of your GDA
Fat 1.5g, 2% of your GDA
Saturates 0.9g, 5% of your GDA
Sugars 7.2g, 8% of your GDA
Salt 0.2g, 3% of your GDA
tesco.com/groceries/product/details/?id=258559978

What makes the first yoghurt almost 2.5x as expensive as the second yoghurt? If you observe the energy content and ingredients, they are almost exactly the same! What's more, this is Low Fat Natural Yoghurt without any flavors, so I wonder how many ways there are to make this produce? I mean, we're not comparing Big Macs with Whoppers here. These are virtually identical products but one costs 2.5x as much as the other.

geordie_joe

bizso09 wrote: »

What makes the first yoghurt almost 2.5x as expensive as the second yoghurt?

Maybe one is "Delicious low fat natural yogurt made with British milk in the West Country"

and the other is made with some powder they got from Poland.

LadyCoupon

Think this happens quite a bit. I once watched a programme where a product was being packaged up and exactly the same thing was getting packaged for M&S and a few other shops, it was the same thing inside, just different packaging.

stephen77

buy both and see if you can taste the difference.


WIth out checking I reckon Asda, JS etc will have similar pricing structure.

torbrex

This is why Martin started the 'downshift challenge'

[Deleted User]

I love the basic natural 45p pot of yoghurt and use it all the time in curries,or on top of fruit instead of cream or I chop some grapes or fresh fruit up and mix it in with the yoghurt for flavoured yoghurt far cheaper than buying the flavoured Mue%%er type 'fruit' yoghurts at £3.00 for 6/8 .these flavoured fruit yoghurts are a real rip-off.You can make your own flavouring so much more reasonably than paying for 'named' stuff when it comes to yoghurts

cybervic

Many of the budget/value product ingredient were sourced oversea at ridiculers price. I personally don't touch them because take yogurt for example, it could be full of hormone and drugs that had been injected at overdose amount which would not have been allowed under EU regulation.

Having said all this, some other cheapest range products are also in great quality too. I guess we all have to make a judgement according to our budget.

Finefoot

but they could be using the hormone filled stuff in both, but pay more for pretty packaging... (value marmalade has more fruit content, and less sugar than the store branded one..)

Meadows

The pretty pack v the value no frills pack not only at Tesco all the supermarkets do the same giving customers the choice. And what's the betting some would rather pay more than twice the price rather than be seen to have 'Value' labels in their fridge.

theclonetrooper

LadyCoupon wrote: »

Think this happens quite a bit. I once watched a programme where a product was being packaged up and exactly the same thing was getting packaged for M&S and a few other shops, it was the same thing inside, just different packaging.

I used to work in a dairy,(packaging whole, standard, semi skimmed & skimmed milk into poly-bottles), many years ago.
We bottled & labeled milk for 4 different big supermarket chains,(ASDA, Tesco, Safeway & Gateways), plus the dairy's own label, the only difference was the packaging/labels/size of the bottles & colour of the lids.... it was the same milk in the bottles:D

Horseunderwater

All the big 4 SM's do it. Been going on 4 years. If people R 2 dumb to work it out then more money gets wasted. We always buy the value brands where there is one available. But there R exceptions. Baked Beans 4 example - some branded ones def taste different 2 SM branded ones, but there is IMHO no difference between the 2 SM ones.