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How your brain tricks you into thinking you're greener than you actually are

cepheus
cepheus Posts: 20,053 Forumite
edited 20 November 2014 at 4:47PM in Green & ethical MoneySaving
The short side of the story is that more people associate Greener with symbolically significant behavioral attributes such as hybrid cars and solar panels while neglecting less fashionable data, such as how many, how far, how big.

http://wapo.st/1BQjKeQ

Comments

  • zeupater
    zeupater Posts: 5,390 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    cepheus wrote: »
    The short side of the story is that more people associate Greener with symbolically significant behavioral attributes such as hybrid cars and solar panels while neglecting less fashionable data, such as how many, how far, how big.

    http://wapo.st/1BQjKeQ
    Hi

    Probably one of the dumbest articles on/and research I've ever read ... effectively, someone with a fuel inefficient SUV who doesn't need to travel very far uses less fuel than someone who needs to travel further but drives a fuel efficient car .... who'd have thought it ! ... :rotfl:

    Now, what if the guy with the Prius used to drive a SUV and the annual mileage stayed the same .... less fashionable data?, no just pure tosh .... the title should read "How some use logical fallacies to trick the brains of the weak minded into buying their products" ... ;)

    HTH
    Z
    "We are what we repeatedly do, excellence then is not an act, but a habit. " ...... Aristotle
    B)
  • HarryD
    HarryD Posts: 115 Forumite
    "How your brain tricks you into thinking you're greener than you actually are"

    The un-greenest thing you can do is to have children. The more, the more un-green.

    The second un-greenest thing you can do is own a dog. Because of the meat they eat.

    Owning a SUV is way down the sin list compared to either of the above.
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