E:13/08 Win A Handmade Embroidered Table Runner Worth £76

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Alënska, based in <?XML:NAMESPACE PREFIX = ST1 /><ST1:PLACE u1:st="on"><ST1:CITY u1:st="on">London</ST1:CITY>, <ST1:COUNTRY-REGION u1:st="on">UK</ST1:COUNTRY-REGION></ST1:PLACE>, was founded in 2005 by Yelena Konnova and Olga Shikalova.

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As young girls in the former <ST1:PLACE u1:st="on">Soviet Union</ST1:PLACE>, Olga and Yelena were brought up with a love and respect for a national industry that continues to produce up to 90% of the world’s linen. Their memories of treasured family pieces that had been handed down through generations stand testament to their passion for a culture and a product that still leads the world in quality and intricacy of design.


<U2:P></U2:P><O:P></O:P>“From our linens to our wools, the Alënska collection is focused on our belief in natural products,” explains Yelena. “Linen itself is a wonderful product to work with: The Russian and Eastern European tradition of growing flax, (the raw material for linen,) is thousands of years old and embraces a respect for natural cultivation that requires little in the way of pesticides and fertilisers. There is a real vogue at the moment for products that care for the land and care for us, and that is what we are all about. Natural finishes and easy-care treatments ensure that products made of Russian, Belarusian or Lithuanian linen are all of a very particular quality and the more that it is washed, the softer it becomes. But not only is the quality of the cloth fantastic, but the fine finishes and delicate hand embroidery of Russian and Eastern European traditions make for a sensational collection.”

<U2:P></U2:P><O:P></O:P><U2:P></U2:P>It was whilst furnishing their own homes here in the <ST1:COUNTRY-REGION u1:st="on"><ST1:PLACE u1:st="on">UK</ST1:PLACE></ST1:COUNTRY-REGION> that Yelena and Olga found themselves naturally searching for things that would that that would bring warmth and comfort. “Like all the best ideas, the business just seemed to happen,” explains Olga. “Upon moving to the <ST1:COUNTRY-REGION u1:st="on">UK</ST1:COUNTRY-REGION>, Yelena and I soon became aware of the demand for natural products for the home, but we could find nothing that matched the quality, style and affordability that we knew from <ST1:COUNTRY-REGION u1:st="on">Russia</ST1:COUNTRY-REGION>…and so began <ST1:PLACE u1:st="on"><ST1:PLACENAME u1:st="on">Wide</ST1:PLACENAME> <ST1:PLACETYPE u1:st="on">Range</ST1:PLACETYPE></ST1:PLACE>.”

<U2:P></U2:P><O:P></O:P><U2:P></U2:P>Olga and Yelena’s great advantage is their background and knowledge of business in <ST1:COUNTRY-REGION u1:st="on"><ST1:PLACE u1:st="on">Russia</ST1:PLACE></ST1:COUNTRY-REGION>, which ensures that Alënska can not only source and develop the best in traditional and contemporary designs, but also assure astounding value.

The Alënska collection is entirely focused on our belief in natural products that care for the land and care for us.





Question: Alënska is proud to introduce collections of beautiful home linens made from pure linen and?




Answer: Cotton




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