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Advertise on the cheap?

I'm currently starting a new business up and working on a website as we speak. I'm looking for ideas to help drive some traffic to it without spending a fortune.

Google ads is my first choice but i'm looking for other cheap/free ideas.

I will be supplying and fitting kitchen worktops. I've done is for 5 years for my old employer. I was thinking of running a promotion for cheap fitting but again not sure on the best sites to get some exposure.

Thanks for any help/advise

Net.
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