You're so Moneysupermarket...

dacouch

Interesting read...

"If you think you weren’t being exploited enough by advertisers, think again.

Moneysupermarket.com are hoping to develop a new revenue stream worth millions, by selling consumer data from approximately a third of the UK.

Advertisers will have access to a wealth of personal data, if these plans go ahead. Moneysupermarket revealed that their financial growth over the next 12 months would be driven by the exploitation of the company’s data and users.

“The data asset in Moneysupermarket is a real foundation for growth,” said Peter Plumb, chief executive. “I don’t think there’s any other business out there that has the breadth and depth of quote data that we have.”

The company, whose revenue passed £225 million in 2013, expect that they can rake in around £10 million from this, but stress that it wants to offer trend data rather than sell off individual customer data.

Now throw your internet into the sea. We’re all for sale basically"

I must go and check the terms I agreed to when joining MSE

Wammer

Absolutely shocking.

terra_ferma

Now I'm glad I've never used MSup

nobbysn*ts

terra_ferma wrote: »

Now I'm glad I've never used MSup

You're here aren't you?

terra_ferma

nobbysn*ts wrote: »

You're here aren't you?

you are missing the point
there's a big difference between posting on forum using an alias and entering your full details when requesting a quote
I'm sure some people give fake details, but many will not

InsideInsurance

The surprise really is that they dont think they have been maximising the value of the data they own already.

dacouch

Anyone for more calls from claims management companies

whatmichaelsays

but stress that it wants to offer trend data rather than sell off individual customer data.

So basically, they're doing what Google have been doing for decades.

There is a huge difference between telling advertisers "men aged 24 tend to like this" and telling them "Mr Smith is 24 and he specifically likes this"