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Reader's Digest Sold...
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Zanzib
Posts: 5,376 Forumite
Alerted to this by a writer friend, so looked for some details.
http://www.theguardian.com/media/2014/feb/17/readers-digest-sold-1-pound-mike-luckwell
I'm adding a few lines below that are part of the new owner's comments that may be of interest to compers.
"Luckwell said the acquisition will provide access to a database of more than 1.5 million names, of which only 9% have recently purchased a Reader's Digest product.
"There is significant potential to further develop and utilise those large databases," he said.
http://www.theguardian.com/media/2014/feb/17/readers-digest-sold-1-pound-mike-luckwell
I'm adding a few lines below that are part of the new owner's comments that may be of interest to compers.
"Luckwell said the acquisition will provide access to a database of more than 1.5 million names, of which only 9% have recently purchased a Reader's Digest product.
"There is significant potential to further develop and utilise those large databases," he said.
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