Nannying corporates, right or wrong?

chewmylegoff

Many consumers in this country hold businesses to certain ethical standards (e.g. Foie gras, use of child labour abroad) so it is hardly surprising when corporations start trying to proactively act in what they think will be perceived as an "ethical" manner.

wotsthat

Graham_Devon wrote: »

Hence why they are called convinience stores and not supermarkets.

So as were competing for Pedant of the week award....I'm with Kenny I'd bet morrisons would have the same sort of percentage as other supermarkets.

If you compare a Morrisons store with the equivalent, say, Tesco then, yes, in terms of units per branch per week they may well be similar and more likely to be purchased by adults. But, Morrisons customers are older so will less likely to be buying red bull anyway.

However, Tesco have the biggest convenience offering of the main supermarkets and these will be catering to red bull purchasers who are more likely to be under 16.

Therefore, Tesco will sell more £ of red bull per week (because they're bigger) but also because their sales will be skewed towards the red bull demographic by virtue of their bigger convenience presence and younger customer base.

This allows Morrisons to engage in a low risk marketing ploy (if that's what it is) because red bull sales are less important to them and their current customer base.