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Laura Ashley furniture sale. Predictable?

Laura Ashley furniture often seems to be in sale; the item I've been looking at has been 55%, 30% and now 50% off in the past couple of months, with some brief periods of full price in between. I also bought another item from the same range last year sometime at 70% off.

Naturally, I'd like a repeat of the 70% :) . Can't see that happening though, but is there any pattern to their sales? Or do they just reduce their prices when they feel like it?

(Further finessing shows a possible 7.07% cashback from Topcashback and 10% off for signing up to the Laura Ashley newsletter.)
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