lonely planet guide

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http://www.lastminute.com/site/competitions/lonely-planet-guide.html?source=crmuklmnnews070319regional&AID=10296531&PID=1546795&SID=1

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Claim a free Lonely Planet guide
You need to be travelling to one of the following destinations between
1 May – 31 May 07:
London, Paris, Barcelona, Dublin, Istanbul, Hong Kong, Las Vegas, San Francisco or New York
We’ll ask you to fill in 4 simple questions when you return.
To be in with a chance, fill in your details below

So if we buy a return ticket to one of the destinations, we will be in a draw to win a book? Surely its cheaper to buy the book?