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Famed 11+ thread...home of the elite coupon swipers and obsessive chocolate stashers!
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Excellent... New thread, that one went by so quickly love it :beer::TDS 17 years
DD 16 years DS 5 years
Busy working mum spinning plates!
With an Itch to Glitch
Proud to be part of MSE life!:money:
Grocery Challenge/£300 :j
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Ooooo I picked a good time to log on. Hello and thanks.
After feeling pretty down all week, today seems to be a good one. I had to drop OH off at a training thing so thought I would force myself into a T's on the way home. (I haven't been out the house much this week). They had price flops in :j Helped an older lady out as she was beside me getting blueberries / strawbs. I told her what would be cheaper and gave her some coupons. It then took an age to find the Kiplings. When I finally found them I thought what the hell and grabbed 14 boxes. Felt a bit guilty as there was only 3 left but I won't be in there again for a while. When at the tills CS only charged me for 1 box. I thought I'd keep the good karma and told her about the mistake. :A On the way out I grabbed a wad of T mags and more price flops. Plus I now have a 6 of £40 spend to work on. So after being more social and getting out and about I feel a bit more alive again.0 -
Loverly new thread, many thanks and heres to the next glitch. Cheers.Take care what you do on the way up, it may come back at you on the way down.
Kindness costs nothing.0 -
Afternoon All,
Thought it might be helpful to transfer current offers/glitches from old thread... sure I've missed a lot, as I struggle to keep abreast, please PM me anything I've missed and I'll add it to the list...
Please thank original posters - I'm just copying and pasting other people's contributions to make sure nothing is left behind.
http://www.the-teashed.co.uk/product/rosie_lee_tea/
Free Tea, though there might be a wait, thanks to Call Of Trouty.
http://www.hotukdeals.com/deals/rado...-3for2-1220914
Radox Glitch at Boots - 91p for 3, thanks to OP on HUKD
http://www.arkskincare.com/free-samples.php
Free Skincare samples, thanks to Sarah 1972
http://forums.moneysavingexpert.com/....php?t=3968013
Free Hot Sauce, thanks to Sarah 1972.
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Wow, a new thread, thanks FK
Sending Fudge_cake BIG hugs....your posts are so thoughtful to so many people...:A:A
3Dogs...enjoy your time away with your family..:):)
rchddap1...will be thinking of you, hope all goes well with your scan...xxx
Cici-K...congratulations...:j:j:j
Visited the dentist yesterday afternoon. As it's a large filling on a back molar tooth then it is going to require a composite inlay so am having the impressions next week and it will be fitted the following week. He also advised replacing another two smaller composite fillings so they will be done at the same time. Not looking forward to the bill at the end of the treatment..:rotfl::rotfl::rotfl:
Am waiting in for a parcel (had to send son's laptop back to Sony to have the D.C end replaced), hope UPS bring it soon as want to go to Tesco...having withdrawal symptoms..been 24 hours since last visit..:rotfl::rotfl::rotfl:Born to glitch0 -
Oooh new thread, thanks FK. Happy friday everyone:beer:
*Skulks back into lurkdom again*:heart2:Life is not measured by the breaths we take, but by the moments that take our breath away.:heart2:0 -
Oooh new thread thank you FK - off to catch up0
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I found this interesting. Please forgive me if inappropriate...
Despite a slight financial and customer patronage downturn in 2012, Tesco still dominates the UK grocery retail landscape. Jason Turner takes a deeper look into Tesco’s customer loyalty acquisition programme and asks, does Tesco have a secret formula for building customer loyalty?
Key facts that illustrates Tesco’s dominance of the UK retail industry
(Wikipedia, 2012):- Over 20 million customers patronise Tesco stores, annually
- Over 18 million households own a Tesco Clubcard
- There are over 2,900 Tesco stores in the UK which operate over 6 formats
- Tesco employs over 250,000 people in the UK
- Tesco’s share of the grocery market is around 30%
- Tesco makes an annual profit of over £3 billion
- Tesco is more than a grocery retailer - it stocks own-label brands, operates in over 13 countries internationally and is engaged in financial services, internet retailing, telecommunications, media production, beauty salons and even sells tyres
The Tesco story has occupied TV documentaries and newspaper columns over the years. Various commentators have conjectured as to the reasons behind Tesco’s success. Many have pointed to the Clubcard and its ability to profile customers as the reason for their ability to give customers what they want.
Others have argued the Tesco product range, number of stores and variety of store formats as the reason behind Tesco’s successful customer loyalty rates.
While still others point to promotions and incentives for consistently high customer acquisition and retention over the years.
4 customer loyalty strategies
My research into Tesco and its capacity to build and maintain relationships with its customers draws on the themes of all three of these perspectives and argues that Tesco utilises all four of the customer loyalty strategies proposed by KPMG: push, pull, purge and pure.
1. Push loyalty
This involves encouraging customers to try new shopping experiences. Examples include providing 24 hour opening times, online shopping channels and the ability to accumulate ‘points’ to save towards a higher purchase.
2. Pull loyalty
Pull loyalty implies attracting the customer with offers and incentives, such as ‘buy one, get one free’ and loyalty card rewards.
3. Purge loyalty
Purge loyalty is to operate a price discounting strategy, whereby customers are first attracted and then retained to a company by the promise of lower prices.
4. Pure loyalty
This means creating a sustainable bond between the customer and the retailer, adding value to the customer experience and giving the customer what the customer wants. With Tesco’s ‘Every little helps’, a mutual understanding and lasting relationship is formed.
The relationship building environment
By combining these four customer loyalty strategies, Tesco has succeeded in creating a unique relationship building environment, which influences customer preferences. The relationship building environment can be summarised as having the following interrelated components:- Tesco has retail dominance beyond market share, with the number and conveniently located stores
- The number of staff employed in Tesco stores, distribution and call centres
- Tesco’s varied online and offline ‘grocery package’
- Tesco’s use of the media to remind customers that they are there, giving customers what they want
- Tesco’s ability to profile customer information which, when combined with market research, allows them to reduce customer attrition and tap into their need for convenience
The recent dip in Tesco’s upward trajectory has illustrated that the customer loyalty formula requires continual monitoring, evaluation and must be fluid enough to adapt to changes in consumer behaviour and the competitive marketplace. The ability to adapt will not only keep the offering fresh and varied, but will also help to avoid ‘spurious loyalty where customers exhibit a low relative attitude, yet high repeated patronage’ (!!!!!! and Basu, 1994).
Jason J Turner
Lecturer
Business and Management Division
University of Abertay Dundee0
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