Mr Kipling to give away 500,000 free cakes

crazyterrier2000

Mr Kipling is Britain’s best selling cake brand*¹ and a new outdoor campaign, secured by Starcom through JCDecaux features live fixtures which dispense free cake from specially converted poster sites to passing consumers in celebration of the brand’s ‘snap pack’ format. Reminding consumers that they can now enjoy a slice of Mr Kipling cake ‘on the go’, the campaign will feature 19 dispensers at locations around the UK, each distributing up to 500 slices of Mr Kipling Angel Slices a day at the touch of a button.

The dispenser ads will also be supported by a major experiential campaign with a specially-developed ‘Cakemobile’ touring the UK from 27th March until 9th May. The activity will focus on an interactive vehicle commissioned and managed by sampling agency RPM and will promote the brand’s snap pack format in a celebration of ‘cake-to-go’ to around 500,000 consumers.


The cake-dispensing specials with creative by 101 are part of a wider 4-week campaign on point-of-sale 6-sheets, in proximity to major supermarket retail stores nationwide.


JCDecaux’s Innovate division will install 19 cake-dispensing units on poster sites in London, Nottingham, Birmingham, Manchester, Sheffield and Glasgow.

Locations are inpost 5, thanks bozscaggs


http://www.themarketingblog.co.uk/2012/03/how-you-can-get-free-mr-kipling-cake-from-specially-converted-poster-sites-video/?utm_source=rss&utm_medium=rss&utm_campaign=how-you-can-get-free-mr-kipling-cake-from-specially-converted-poster-sites-video

LaLaLa_2

There's one on Tottenham Court Road near Goodge Street Station outside the church

widowmaker

i found one on new street in Birmingham city center out side a jd sports shop.
but it was empty when i tried it

Owain_Moneysaver

Is this before or after Mr K signs up to the government's anti-obesity scheme?

bozscaggs

CAKE DISPENSER LOCATIONS:j

CORPORATION STREET BIRMINGHAM

BULL STREET BIRMINGHAM

RENFREW ST GLASGOW

HOPE ST GLASGOW

FINCHLEY ROAD CAMDEN

EDEN STREET KINGSTON

WELLESLEY ROAD CROYDON

TOTTENHAM COURT ROAD CAMDEN

THE BROADWAY WIMBLEDON MERTON

EUSTON ROAD CAMDEN

CHALK FARM ROAD CAMDEN

NEW OXFORD STREET CAMDEN

HIGH HOLBORN,GRAYS INN ROAD CAMDEN

CROSS STREET MANCHESTER

PICCADILLY MANCHESTER

KING ST MANCHESTER

MILTON STREET NOTTINGHAM

THE MOOR SHEFFIELD

HIGH STREET SHEFFIELD
:beer:

VfM4meplse

Choice of 3 for me when I'm in town next week, thanks!

Byatt

Is that all the locations? Seems the SW and Wales are missing out.

cheznal

Byatt wrote: »

Is that all the locations? Seems the SW and Wales are missing out.

The North East is too :0/

mandragora_2

I think whoever set it up lives in Camden....

jennyhugggies

missed ni too! All the companies seem to forget that NI is part of the UK too!!!

Antispam

Typical lets miss the North again.