Beware - People's Postcode Lottery!

steviebuk

What annoys me, and this is the same with the Gala Bingo advert, is they are exploiting the hope of the working class. Notice on the Postcode Lottery advert, everyone appears to be working class. And on the Gala Bingo advert, they have what looks like a handy man in the background looking all cheerful for being in the advert.


That's what annoys me. Even if the odds are poor, even knowing it's a lottery and it's pot luck, that is what annoys me the most, is just the advert clearly attempting to exploit the working class.

kerri_gt

steviebuk wrote: »

What annoys me, and this is the same with the Gala Bingo advert, is they are exploiting the hope of the working class. Notice on the Postcode Lottery advert, everyone appears to be working class. And on the Gala Bingo advert, they have what looks like a handy man in the background looking all cheerful for being in the advert.


That's what annoys me. Even if the odds are poor, even knowing it's a lottery and it's pot luck, that is what annoys me the most, is just the advert clearly attempting to exploit the working class.

Isn't that aiming at a target market though, the same as any other business advert? I'm not saying it's right but all adverts are aimed at a market, being those funeral care plans showing only retired people not wanting to lumber their families with funeral debt when they shuffle off, or happy young carefree folk enjoying a bottle of coke. Advertising and marketing is always aimed at a specific audience to promote and encourage aspirations through products.

steviebuk

kerri_gt wrote: »

Isn't that aiming at a target market though, the same as any other business advert? I'm not saying it's right but all adverts are aimed at a market, being those funeral care plans showing only retired people not wanting to lumber their families with funeral debt when they shuffle off, or happy young carefree folk enjoying a bottle of coke. Advertising and marketing is always aimed at a specific audience to promote and encourage aspirations through products.

True but I think the fact they are essentially saying "Are you working class? Do you long for lots of money? Look at these working class people that played our game and won. This could be you. It probably won't be but we're not going to tell you that. And we're not going to tell you this is probably money you can't really afford to throw away. We're just going to make you believe you'll win. Because you're working class, we wrongly believe you are incapable of doing research because we believe in the sterotype that you are gullible and supersitious. We prey/exploit your dream of getting away from the poverty line".

Malthusian

If the People's Postcode Lottery are incorrect in their belief that the working class are incapable of working out that their lottery is a waste of money, then their adverts won't work, nobody will play their lottery and they'll shut down before too long. Problem solved.

Why watch adverts if they annoy you? Mute them and read a book, or record and fast-forward.

Madbags

How can they be "working" class people in the Postcode Lottery adverts... they're always home to answer the door :rotfl:

steviebuk

It's on more and more these days.

Cornucopia

Madbags wrote: »

How can they be "working" class people in the Postcode Lottery adverts... they're always home to answer the door :rotfl:

Maybe they don't film the ones where no one's at home?

PhylPho

Nothing unusual about target marketing. We live in what was the Border ITV region and you'd be amazed (or not) at the number of national advertisers who don't bother with air-time oop here. This is because their media buyers, many of whom have traveled no further Watford, consider the North to be full of clog-clicking cobble-walkers. Upside of this is that we're spared, every Christmas, the kind of TV advertising dross which we're told is being debated by the brain-dead on social meeja elsewhere in the UK but of whose actual existence we oop here haven't a clue: the junk simply isn't on our screens. Aren't we the lucky ones though . . .

Beyond_Repair

MollyR wrote: »

And now, after he has, over the course of seven years or so, paid out thousands of pounds to people who have never had to pay him a penny for a ticket, he is apparently being bullied and threatened by the People's Postcode Lottery who say that he is trying to pass himself off as them! He has even offered to change the name from Free Postcode Lottery to something different, but they won't accept that - they still want him put out of business. To my mind, that just shows that the PPL are most certainly not in it for anything other than their own profit!

Name now changed to Pick My Postcode (pickmypostcode dot com)

badmemory

Beyond_Repair wrote: »

Name now changed to Pick My Postcode (pickmypostcode dot com)

Yes indeed they have & the best of luck to them & boo to the other shower that charges people & bullies others (that don't charge).