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Martin in Tesco Magazine

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Is it wrong that this makes me feel uneasy?

http://www.tescomagazine.com/living/money/save-money-with-martin-lewis.html

Martin, could you reassure me that this fraternisation with 'them' is a tactical move, and won't put at risk the ongoing battles of many MSE'ers to keep more our hard-earned in our own pockets rather than 'their' profits? ;)

I would've thought that reducing grocery bills by shopping around, trading down etc deserved to be in the top 10 - I assume the editor wasn't so keen...? :p
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