Can I pick your brains please?!

meritaten

for the common or garden button mushrooms - sorry its price.
I would however, pay more for more unusual varieties. I love mushrooms and find it difficult to get the more unusual ones. I usually resort to dried mushrooms!
I think its a good idea - but its finding a way to make it pay isnt it?
If you can grow the unusual varieties and find a way to market them (posh restaurants - foodie pubs, over the internet are just a few ideas) then, with so few competitors in this country you COULD be onto a winner!

Flora_Poste

It is really difficult to get anything other than button or chestnut mushrooms in the supermarket. Do other varieties grow just as well because I can see there would definitely be a gap in the market there. I wouldnt pay £££ for them but I certainly would pay twice the usual price of white mushrooms to get something interesting or maybe a variety pack.

I'm a bit scared of odd mushrooms so I would go for a bit of branding to make people feel safe with it, and you haven't just been out collecting toadstools at dawn.

LondonDreamer

The only food that I always refuse to buy imported is strawberries. Everything else, it's a bonus rather than a necessity that it be British. But I only use mushrooms as a bulking ingredient and not for their own flavour so in this instance, I really don't care where they're from. Sorry.

But I do agree with the previous poster that you could get into a niche market with speciality mushrooms targeted at the restaurant/pub scene.