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Consumer brands lose again

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Seems that out of 14 foods they only preferred the brand on 4 occasions.
Consumer watchdog says 'luxury brands' are not worth the money but it turns out you really can taste the difference

By Ed Baines and Anne Shooter

A recent test of olive oils by Which? magazine concluded that the more expensive extra virgin oils aren’t worth the money. So, what about other ‘luxury’ foods? Celebrity chef ED BAINES and writer ANNE SHOOTER tasted a variety of basic and luxury products — and their findings may surprise you

Read more: http://www.thisismoney.co.uk/femail/article-2010448/Consumer-watchdog-says-luxury-brands-worth-money-turns-really-taste-difference.html#ixzz1R3m2uKX6
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