Asda price guarantee rolled out to non-food items

quoia

Not sure that this has started just yet but it's on the cards

As posted on 13th June 2011 at >>>
http://www.supermarket.co.uk/news/2011/Jun/asda-price-guarantee-rolled-out-to-non-food-items-93432956.html

Asda’s 10 per cent price guarantee is being extended to non-food lines such as electrical goods and toys, the supermarket has announced.

Speaking at the British Retail Consortium’s annual conference in London, Asda chief executive Andy Clarke said the move was a "natural extension" of its price pledge, which guarantees that a fixed basket of grocery products at Asda stores is 10 per cent cheaper than at rival supermarket or Asda will refund the difference.

The retailer claims 3 million of its customers check prices because of the guarantee scheme, which was launched last year.

"We’ll look to keep extending the Asda price guarantee," said Clarke. "To see what price you’re paying [compared to elsewhere] is going to become even more important for general merchandise."

He added that electronics, home wares and seasonal items such as toys "are market opportunities where mums this Christmas will be thinking really hard when they’re shopping for Santa."

Interesting or what ?

quoia

Similar information here

>>> http://www.thegrocer.co.uk/Articles.aspx?page=articles&ID=218647

jumblejack

I am liking Asda more each day & Tesco less with these little revelations!

Minimoo24

afraid altho i used tesco and all the others im an asda lover, its asif its somthing i have to defend. although they have been crap with my home deliveries latley! sold out, crap choices etc! x