Curry's free 3D Blu-ray player with selected 3D TVs

SurfBowlSC

Actually this isn't strictly a bargain as it turns out the offer is more expensive than when bought separately.

They are advertising that, with selected 3D tv's you either get a free 3D blu-ray player or half-price 3D home cinema.
When you click on the link the relevant items are shown.

The cheapest deal is for a Samsung 50" full HD TV.
The deal, which includes the blu-ray player is advertised at £988 for the pair.

However, when you select the items individually they are priced as:
TV - £799
Blu-Ray - £169

So that comes out at £968 when you order separately from each other.

How on earth can they consider it to be a free blu-ray when they are charging MORE for it?!??!??!?

Main offer:
http://www.currys.co.uk/gbuk/3D_TVs-783-commercial.html

Specific offer:
http://www.currys.co.uk/gbuk/samsung-ps50c680-50-full-hd-plasma-3d-tv-bd-c5900-3d-blu-ray-player-09575771-pdt.html