One million free personal trainer sessions from Goodness Shakes (STARTS 17 JAN)

lorweld

For Goodness Shakes, the sports recovery brand, has partnered with the National Register of Personal Trainers (NRPT) to actualise many a New Year's resolution and give away one million free personal trainer sessions.
The brand is launching its biggest-ever on-pack promotion next Monday (17 January) to help consumers reach their fitness goals for 2011.

Consumers are able to book a session, worth around £40, with a personal trainer in either a gym, a public open space or at home. The session will include an initial fitness consultation, training and a list of performance goals to hit throughout the year.

Alex Brooks, marketing controller at For Goodness Shakes, said: "This looks set to be our biggest on-pack promotion to date.

"We want to inspire the nation to become more active and set their fitness goals for 2011. What better way to do this than with a personal trainer who can outline a programme tailored to the individual’s needs."

Each pack contains a promotional code that must be entered on to a dedicated site. The codes are valid until June and the training session must be redeemed before December 2011.
http://www.brandrepublic.com/go/marketing/article/1048833/for-goodness-shakes-launches-personal-training-promotion/