Hovis/Kingsmill Bread

akh43

How come shops like Farmfoods and Iceland can sell branded bread, ie Hovis in Farmfoods 2 for £1 and Kingsmill in Iceland £1 each or 2 for £1.50 when all the major supermarkets charge much more - best offer is £1.14 for Kingsmill or £1 for Hovis - 3 for £3? I can believe they are paying more for this bread than Farmfoods or Iceland - just shows how much profit they are all making! I haven't bought bread in a major supermarket for months.

dhs87

Loss-leaders probably. They deliberately lose money on these products to attract you into their stores where hopefully you'll buy other stuff whilst you're there. Should be right at the back of the store so you have to walk by all the other products and promotions.

geordie_joe

Maybe they are buying in older bread. Bread doesn't last long, it fetches the highest price on the day it is baked then the price goes down each day.

Clowance

or the supermarkets are ripping us off on the basics?

JAG

dhs87 wrote: »

Loss-leaders probably. They deliberately lose money on these products to attract you into their stores where hopefully you'll buy other stuff whilst you're there. Should be right at the back of the store so you have to walk by all the other products and promotions.

The bread is at the back of my local store, but they also have several trays just inside the entrance door.

geordie_joe

JAG wrote: »

The bread is at the back of my local store, but they also have several trays just inside the entrance door.

Same here for my local Iceland, then you have to go to another part of the store to get the cheap milk. If you cheap beer as well as bread and milk you have to walk down every aisle in the shop. I don't think this was an accident when the designed the shop.

Totally off topic, but a while ago someone was asking if they ever reduced frozen items. Not often seemed to be the most popular reply. Well, yesterday I was in Iceland and they now have a dedicated "Reduced" freezer full of reduced items.

geordie_joe

geordie_joe wrote: »

Maybe they are buying in older bread.

Just been to Iceland, and a young lad was filling the shelf with Kingsmill. So I had a look at some of them and they were best before 16 April.

Is this what you would get in a big supermarket, or would the bread there have more days left on it?

devils_vixen

I think it depends on the day you buy the bread. I do my weekly shop on a Friday but I have stopped buying the bread as the date on it would be the Sunday. I have noticed that it varies between brands. I can walk into a shop pick up a Warburtons Farmhouse but only has couple of days on it - then there is the hovis best of both/kingsmill 50 50 and that could have a date of 5days.
Drives me daft sometimes!

Jacqu79

I've been buying my bread from Farmfoods for the past couple of years now, and the best before date is always a good few days longer than the same bread from my local Asda and Sainsburys. I really grudge paying over £1 for one loaf now if I'm ever caught out.:o

akh43

Clowance wrote: »

or the supermarkets are ripping us off on the basics?

I think the supermarkets are ripping us off hence why I don't buy my bread there any more - if smaller stores can sell bread for these prices as loss leaders why cant the big supermarkets!

I bought my bread yesterday in Iceland and the date was 17th, which considering it was only the 12th is a good date - I often find the dates better in Iceland compared to the supermarkets, especially Asda which seems to have the worst dates from my experience. My local Iceland sells out of bread most days so they must get fresh stocks everyday as I have asked occasionally if they have any more bread in the back when its sold out and they dont have.

My Iceland has bread at the door and at the other end of the shop, I tend to pick my loaves up at the door and then check the dates when I get to the bread aisle and take the best dates.

I do buy a few other items when I go in but only when they are bargains and often Iceland does have better offers than the supermarkets, ie they have bacon for £1 which is much cheaper/better than most supermarkets.

KimYeovil

This thread is funny. Apparently, loss leaders are a good thing for consumers? It is shops who charge a standard price who are doing the 'ripping off'? People really should make up their minds.