MSE News: Tesco cuts 'Finest' range costs 7 December 2009 at 11:51AM in Food shopping & groceries 3 replies 2K views

Former_MSE_Guy

This is the discussion thread for the following MSE News Story:

"Tesco has thrown down the gauntlet to upmarket rivals after the supermarket giant slashed prices on its luxury Finest range to tap into a trend for shoppers to trade up over Christmas ..."

Read the full story:
Tesco cuts 'Finest' range costs

Porcupine

But how do we know they aren't reducing the quality too?

'Finest' is a marketing badge. It's vague as to what it actually represents - there's no definition that says you're necessarily getting anything better than the normal own-brand products. (Apart from those cases where you can tell from the ingredients - eg % meat in sausages).

So just as with Value ranges, the only way is to compare normal brands and Finest and see what is actually worth paying extra for and what isn't. Whether it's tagged as 'Finest' or not is really irrelevant.

PDCM

I asked in my local Tesco about these price cuts. Nobody, from shopfloor level up to under manager level, knew anything about it. I think Tesco should tell its staff too.

Triker

I'll be honest, in my opinion, I don't think Tesco's finest range in anyway comes vaguely close to the quality of either Waitrose or Marks and Spencer.

Both have much better ranges and Marks and Sparks has some great deals on especially at the moment.

So I won't be biting at this offer.;)