Some advice please on my business startup

Nathankeane

bigmaz wrote: »

Hi guys

Dunno if this is the correct part of the forum to post this, but i am starting up a local business directory in my town. I am at the stage where i am going to be contacting local businesses to see if they would like to advertise in my directory. What are the best ways for this? I was just going to phone them, but is this the best option? Anyone got any advice on how to sell this?

Cheers
Bigmaz

Hi,

You contact them through phone. You just try to highlight the benefits that they get on placing their ads in your directory. You need pre plan about your call and make script of your call and approach them.

PlutoinCapricorn

Nathan Keane, you have not dealt with issues that have been raised in previous posts:

Most companies are tired of being targetted and getting cold phonecalls from people who are trying to sell them something.

There appear to be no advantages in paying for listsings when you can get them free in a big name directory. All the more when the listing is in a new, unknown directory with no track record.

The toplocalistings.co thread started in the Small Business board on 20th October discusses these issues too.