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Mortgage Marketing
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gotroot
Posts: 11 Forumite
Hi,
The best thing to start this forum is by drawing the picture of marketing in mortgage business. Why is it different from other industries? Simple - because people are coming to brokers for a personal attention and wanting to keep it that way.
There are a bunch of top producers selling marketing programs, which are hard to implement (we had at least 10 that we never used). Sending holidays and birthday cards is another thing that most of us do.
I personally did a 3 year funded clients campaign which included holidays cards, nice little presents, such as magnet calendars and new batteries for smoke detectors and the whole thing worked! We spent some $ on it, but it was worth it.
Some consider this information as know-how, but I think we will all win by fine-tuning our ideas through this forum. Any thoughts on that?
The best thing to start this forum is by drawing the picture of marketing in mortgage business. Why is it different from other industries? Simple - because people are coming to brokers for a personal attention and wanting to keep it that way.
There are a bunch of top producers selling marketing programs, which are hard to implement (we had at least 10 that we never used). Sending holidays and birthday cards is another thing that most of us do.
I personally did a 3 year funded clients campaign which included holidays cards, nice little presents, such as magnet calendars and new batteries for smoke detectors and the whole thing worked! We spent some $ on it, but it was worth it.
Some consider this information as know-how, but I think we will all win by fine-tuning our ideas through this forum. Any thoughts on that?
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Comments
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:spam: or is this :spam: ?????????I am a fee charging WoM Mortgage broker.I now no longer give information and opinion within the Mortgage boards, because a number of posters who, having approached me professionally, agreed my fee-which has been been made very clear at the outset, taken my advice (normally cancelling a [home visit] meeting at short notice) have then approached one of the fee-free brokers on here to arrange the very same deal I have advised.Whilst I totally concur with the ethos of "money saving"- abusing the goodwill of a professional who provides a quality service is taking it too far! :mad:0
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I'm lost.
I am an Independent Financial Adviser (IFA). The comments I make are just my opinion and are for discussion purposes only. They are not financial advice and you should not treat them as such. If you feel an area discussed may be relevant to you, then please seek advice from an Independent Financial Adviser local to you.0 -
Oh no, here we go again.0
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sounds like an Emma and Roy post to meI am a Mortgage Adviser
You should note that this site doesn't check my status as a mortgage adviser, so you need to take my word for it. This signature is here as I follow MSE's Mortgage Adviser Code of Conduct. Any posts on here are for information and discussion purposes only and shouldn't be seen as financial advice.0
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