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American Express - What's the point of it??

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Excuse me for being a bit naive but I've been comparing credit cards and I can't seem to get my head around the attraction of American Express for the following reasons:

1. The Platinum card costs £300 per year - most other cards have no charge.

2. American Express cards are not even as widely accepted as other credit cards.

3. Any cashback requires a £3000 minimum spend...

Given all these basic issues, can someone please explain what all the fuss is with AmEx cards...because I think it's just paying £300 a year for something which isn't even useful...am I missing something?!

Thanks!

P.S Seems that the credit card cashback article in the main site doesn't even mention that AmEx Platinum charges £300 pa...??
"To be ignorant of one's ignorance is the malady of the ignorant." Amos Bronson Alcott
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