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I've been a member of YouGov for something like 2 years and I'm inching towards my first £50. The one thing I do like about them is that they often survey you on topical issues, like how you felt about the British Government last summer around the time of the London bombings. I like opening the newspaper and seeing the result of a YouGov poll and thinking I was part of that! It feels like I'm giving my opinion directly to the people in power (even if it is just one tiny voice out of everyone surveyed)0
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