FREE Authentic naples pizza (Bring your supermarket fake)until 6th May

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http://www.bighospitality.co.uk/item/3164/pg_dtl_art_news/pg_hdr_art/pg_ftr_art

Rossopomodoro, the London pizzeria chain that last year banned cutlery in order to remain true to its Italian roots, is now launching a ‘pizza amnesty’ where diners can swap their supermarket-bought pizzas for authentic Italian ones.

On Mondays to Wednesdays until 6 May, diners can bring their ‘supermarket fakes’ into the restaurants in Covent Garden, Chelsea and Notting Hill and swap them for any authentic Naples pizza from Rossopomodoro’s main menu at no extra charge. The unwanted pizzas will then be given to local homeless shelters so they do not go to waste.
Managing director Simone Falco said the marketing ploy was in protest to companies’ use of misleading labelling when it came to describing a dish’s country of origin, and believed everybody should know what a true Italian pizza tasted like.
“Let's face it, the quality of most pizzas in the UK is abysmal, they are nothing like real Italian pizza and companies should stop claiming that they are,” he said. “It's pulling the wool over the eyes of the UK consumer.”
Rossopomodoro makes its pizzas according to traditional Neapolitan methods, using only ingredients imported from Naples, including the water used to make the dough.