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V.a.t. Reductions - Not!

Is it just me or are shops not passing on the full 2.5% reduction even though they display signs to give the impression that they are?

I've noticed a few shops today in Romford that have signs displayed that promote the fact they they have reduced prices by only charging 15% v.a.t instead of 17.5%.

Primark was one of those shops.........

They are displaying a sign with example reductions e.g.
pre reduction price £10 new price £9.79.

Surely this is a reduction of 2.5% (almost) of the full price including v.a.t. instead of a reduction of 2.5% v.a.t.? I have worked it out as follows and please correct me if I'm wrong!

£10 minus 17.5% v.a.t. = £8.25 add 15% v.a.t. = £9.48. That's a difference of £0.31p.

OK I now it doesn't sound a lot, but it would be if you were buying a large screen LCD television elsewhere!

Comments

  • No, the £10 includes VAT at 17.5% - Price is £8.51 plus VAT. That works out at 17.5% = £10.00 and at 15% £9.79. Therefore you were right it is just you and the new price is correct.
  • zenseeker
    zenseeker Posts: 4,551 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    Is it just me or are they already a load of threads about this?
    We have removed your signature - please contact the forum team if you are not sure why - Forum Team
  • There are but it's easier explaining it again rather than looking for them!
  • PinkPig
    PinkPig Posts: 258 Forumite
    Part of the Furniture 100 Posts Combo Breaker
    This is down to a basic misunderstanding of percentages. If you add 17.5% then remove 17.5% of the total, you'll end up with less than you started with (since you're removing 17.5% of a larger amount).

    Once you've added 17.5%, you actually need to divide by 1.175 to get the original figure. It works out as a reduction of about 15%. The result of this is that changing VAT from 17.5% to 15% results in a reduction of about 2.13%, not 2.5%.

    Just to put some of your numbers into the example in case you still don't understand, if the item without VAT costs £8.25 (as you thought), then adding 17.5% would make it cost £9.69 including VAT. Since it actually originally cost £10, hopefully you can see your mistake.
  • tifo
    tifo Posts: 2,172 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    or another way to get an ex-vat figure is the inc vat amount minus 14.89% ..
  • OMG! Thanks everyone! I can't believe i made that mistake. I can at last sleep well. lol.
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