Will we see no brands in supermarkets soon

savemoney

Will we see no brands in supermarkets soon?

I noticed there is less and less brands appearing and supermarkets brands are increasingly getting more and more particularly over recent months.

Is this a result of competition from discounters like Aldi, Lidl?

If this happens then a knock on effect would be less advertising on tv.

cashkeeper

Yes that's right ! The manufacturer's spend years developing new products and millions of pounds bringing them to the market only for the multiples to rip the idea off and sell it cheaper. I am all for good value products and consumers getting a fair deal - the problem will be that the multiples do not invest so much in developing new products. (Unless they are copying others!)

Soon, we will all be buying the same - own brand label products from a few big brand superstores. What happened to individuality and being able to buy something different ? It is our own fault for not supporting smaller stores that sell branded goods. All for a few pennies saved.

savemoney

I think most of the own brands whilst may not always come from the main brands may come from the same manufacturer than makes other known supermarket own brands which may be made for there own requirements

What does concern me is if Lidl and Aldi of this word get there way we will get little choice. I can not possibly do a whole weeks shopping there, I have used them in the past but I most admit I prefer the other main supermarkets mainly because of choice and I am a fussy eater

eslick

many of the big brands dont make supermarket own brands so the products should always be available, and bare in mind that BOGOF offers etc arent paid for by the supermarkets but by the brands themselves. Thats why you hardly ever see the own brands on promotions, it cheaper for the supermarkets to take the offers from the brands themselves than discount their own labels.

savemoney

Thanks yes I know that

Another point is that branded goods have more over heads, they often advertised.

If brands demise then how are commercial tv/radio going to be funded, already ITV are suffering from this down turn in advertising this was before the credit crunch so I expect things will only get worse in the months to come.

I know supermarkets are subtle in there way they do business often given prominence to companies who pay them more to display goods or they do this to there own brands.

I think BOGOF are getting rarer now certainly in my area they are, I use to buy loads of them but I am getting less now than years ago, this isnt just a over night thing seems to have got worse the last year or so

eslick wrote: »

many of the big brands dont make supermarket own brands so the products should always be available, and bare in mind that BOGOF offers etc arent paid for by the supermarkets but by the brands themselves. Thats why you hardly ever see the own brands on promotions, it cheaper for the supermarkets to take the offers from the brands themselves than discount their own labels.

moggylover

cashkeeper wrote: »

Yes that's right ! The manufacturer's spend years developing new products and millions of pounds bringing them to the market only for the multiples to rip the idea off and sell it cheaper. I am all for good value products and consumers getting a fair deal - the problem will be that the multiples do not invest so much in developing new products. (Unless they are copying others!)

Soon, we will all be buying the same - own brand label products from a few big brand superstores. What happened to individuality and being able to buy something different ? It is our own fault for not supporting smaller stores that sell branded goods. All for a few pennies saved.

To be fair, I doubt there is much out there that really needs "developing" any more:D . We have such vast amounts of totally unnecessary cleaning products, loo roll and so forth on the shelves (and tbh - none appears any better than any other) that I think we have done to death any development that needs doing.

As to foods - we would probably all be better off "avoiding" most of those that they have spent "millions" developing and processing and spending our dosh on just plain good raw ingredients to cook with:D .

Unfortunately for the brand name manufacturers it is their profit greed that will ultimately kill them - they dramatically overcharge for (often) a few pence worth of ingredients, mess around with name changes and over-packaging, waste a fortune on TV advertising (a GOOD product at a fair price will get known and will sell or they could just send out a free trial "pack" to every household for a fraction of the price of the adverts) and thus the savvy consumer walks away from their product and buys a discount brand. The real difference between discount brands and "branded" goods is merely that one company relies on high sales numbers to make their profit - the other wants the same from low sales numbers: i.e. rip the buyer off harder;)

Long live the discounters as far as I am concerned: I'm really not bothered who claims to have made it as long as it works.:D


ETA: as to loosing tv advertising? I think that would be wonderful, and I would have no sympathy for all the liars and cheats that work in advertising just as they have no conscience when they make all their fancy claims about the products:D