Read all about where YOU live!

hethmar

See, Im CLASS:

These people typically live in villages within commuting distance of major towns, or more rural villages where they choose to retire. They live in large detached houses and most have paid off their mortgage. Households are typically couples over the age of 45. They will often have children who have left home.

They are a highly qualified type and those that are working tend to be high earners in professional and managerial jobs. However, 26% of these people have now retired and are very comfortably off.

Given the nature of where they live and their affluence, car ownership is high. The majority of households have at least two cars, and the main car is usually expensive and bought as new.

These people are financially astute and have the highest uptake of ISAs. They also invest in stocks and shares, high interest accounts and guaranteed income bonds. Their monthly credit card spend is relatively high.

In their leisure time they enjoy golf, hill walking and gardening. Their social life tends to be home based, where they enjoy having a glass of wine rather than going out to restaurants. They like to spend their money on holidays. They travel abroad regularly, either to the Mediterranean or long haul for their main holiday. They also take winter sun and weekend breaks. Many are happy to research and book their holidays online. Indeed the Internet is used by many to make purchases of books and CDs and to research and monitor their financial investments.

These are avid Daily and Sunday Telegraph readers, with readership levels for these journals at twice the national average.

HOWEVER, just to prove my point - this is the description of the area of south east London which son was looking in and which people are saying is an absolute dive not without some justification!:

Family income High
Interest in current affairs Very high
Housing - with mortgage Medium
Educated - to degree Very high
Couples with children Very low
Have satellite TV Very low

sarah_elton

BiggaThanBen wrote: »

Are you all serious, never heard of this website before ? o_O

Yep - old news.

ACORN profiles are based on broad neighbourhood averages but in terms of sweeping generalities tend to be vaguely in the ballpark. Upmystreet just pay to access the database - IIRC it's CACI who maintain the data. It's used for marketing purposes primarily - e.g. doing mailshots to particular demographics.

I find upmystreet more useful as a quick reference guide to how close streets are to schools and other amenities. We're looking at areas to move to next year and upmystreet combined with Rightmove and Streetmap make life easier. I actually prefer the old fashioned approach - getting those maps of towns that EAs produce, driving round, and marking areas on the map. But a little while ago I tried every EA in Colchester and they don't make maps anymore. Guess the internet really is the way to go now - bah.

hethmar

Ive used it in the past to see what the local facilities are like but quickly caught on to the fact the neighbourhood description can be totally opposite to the actual There is also the facility to put queries to "locals" on there but when Ive done this Ive never seen a response and often the "local" area can cover hundreds of miles.

robin_banks

Often, many of the people who live in this sort of postcode will be young, living in converted flats, in multi-ethnic areas. These are known as type 18 in the ACORN classification and 1.14% of the UK’s population live in this type.
Neighbourhoods fitting this profile are almost exclusively a London phenomenon, with high concentrations in most inner and outer London boroughs. Here is an overview of the likely preferences and features of your neighbourhood:
Family incomeHigh Interest in current affairsVery highHousing - with mortgageLow Educated - to degreeVery highCouples with childrenLow Have satellite TVLow
These young multi-ethnic communities are primarily found in London, with many living in houses which have been converted into flats.

Most people are in their twenties and thirties and there are only a few, very young children. The population is diverse. On the whole they are well qualified. Many are in professional and managerial jobs, with good incomes. Others have lower level qualifications and are likely to be office and clerical staff. There are also a significant number of students.

The majority of people are renting their homes privately. However, there is also a high proportion living in Housing Association property.

Public transport is by far the most popular method of travelling to work or study. Residents are also happy to walk, and only a minority see the need for a car. At this stage in their lives this type are not really thinking about investing their money. They will spend their spare money on travel, and will take long haul trips as well as European holidays.

They like exercise and sport, as well as more contemplative pursuits such as the theatre, the arts and self-improvement classes. They are also very interested in current affairs and read The Guardian and Independent as they commute to work.

Do they mean cheek by jowl ?

silvercar

I wondered why moving house gave me a better class of junk mail.

pickledpink

Well the report says I live in ACORN type 1.

It says:


Often, many of the people who live in this sort of postcode will be wealthy mature professionals living in large houses. These are known as type 1 in the ACORN classification and 1.7% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in large numbers in the Home Counties, especially in South Buckinghamshire, Surrey (Guildford and Kingston-upon-Thames), Hertfordshire (Watford and St Albans) and Cheshire (Macclesfield). Here is an overview of the likely preferences and features of your neighbourhood:
Family incomeVery high Interest in current affairsHighHousing - with mortgageMedium Educated - to degreeVery highCouples with childrenHigh Have satellite TVHigh
This type of postcode encompasses the most affluent people in the UK. They live in wealthy, high status suburban and semi-rural neighbourhoods, particularly in the Home Counties. Most are highly qualified professionals, senior executives and business owners, often in their 40s and 50s.

They tend to live in large detached houses with four or more bedrooms, many of which are owned outright. These households often have more than two cars, at least one of which is likely to be a high value company car.

Unsurprisingly, given their affluence and occupations, these individuals are financially sophisticated, investing directly in stocks and shares as well as unit trusts, bonds and other forms of investments. Technologically literate, they are confident home PC users. The internet is a popular channel for purchases and financial transactions, including on-line banking.

There is a high level of readership of the Financial Times as well as the other quality broadsheets.

Golf is a popular leisure pursuit. Two holidays a year are common, perhaps one long haul destination and a week on the ski slopes. These consumers have a well developed interest in the arts, classical music and opera as well as enjoying fine wine and gourmet food. They are likely to have charitable interests, often using tax-efficient covenants and direct debit payments to make their donations.



I hope I haven't offended anybody!:p

pickledpink

hethmar wrote: »

See, Im CLASS:

These people typically live in villages within commuting distance of major towns, or more rural villages where they choose to retire. They live in large detached houses and most have paid off their mortgage. Households are typically couples over the age of 45. They will often have children who have left home.

They are a highly qualified type and those that are working tend to be high earners in professional and managerial jobs. However, 26% of these people have now retired and are very comfortably off.

Given the nature of where they live and their affluence, car ownership is high. The majority of households have at least two cars, and the main car is usually expensive and bought as new.

These people are financially astute and have the highest uptake of ISAs. They also invest in stocks and shares, high interest accounts and guaranteed income bonds. Their monthly credit card spend is relatively high.

In their leisure time they enjoy golf, hill walking and gardening. Their social life tends to be home based, where they enjoy having a glass of wine rather than going out to restaurants. They like to spend their money on holidays. They travel abroad regularly, either to the Mediterranean or long haul for their main holiday. They also take winter sun and weekend breaks. Many are happy to research and book their holidays online. Indeed the Internet is used by many to make purchases of books and CDs and to research and monitor their financial investments.

These are avid Daily and Sunday Telegraph readers, with readership levels for these journals at twice the national average.

HOWEVER, just to prove my point - this is the description of the area of south east London which son was looking in and which people are saying is an absolute dive not without some justification!:

Family income High
Interest in current affairs Very high
Housing - with mortgage Medium
Educated - to degree Very high
Couples with children Very low
Have satellite TV Very low

Aaaah yes! But what ACORN group number do you fall in?

pickledpink

Trollfever wrote: »

This is where I live:


Must move to a better class of bridge.

:rotfl: :rotfl: :rotfl: :rotfl: :rotfl: :rotfl: :rotfl:

Annpan

pickledpink wrote: »

Well the report says I live in ACORN type 1.

It says:


Often, many of the people who live in this sort of postcode will be wealthy mature professionals living in large houses. These are known as type 1 in the ACORN classification and 1.7% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in large numbers in the Home Counties, especially in South Buckinghamshire, Surrey (Guildford and Kingston-upon-Thames), Hertfordshire (Watford and St Albans) and Cheshire (Macclesfield). Here is an overview of the likely preferences and features of your neighbourhood:
Family incomeVery high Interest in current affairsHighHousing - with mortgageMedium Educated - to degreeVery highCouples with childrenHigh Have satellite TVHigh
This type of postcode encompasses the most affluent people in the UK. They live in wealthy, high status suburban and semi-rural neighbourhoods, particularly in the Home Counties. Most are highly qualified professionals, senior executives and business owners, often in their 40s and 50s.

They tend to live in large detached houses with four or more bedrooms, many of which are owned outright. These households often have more than two cars, at least one of which is likely to be a high value company car.

Unsurprisingly, given their affluence and occupations, these individuals are financially sophisticated, investing directly in stocks and shares as well as unit trusts, bonds and other forms of investments. Technologically literate, they are confident home PC users. The internet is a popular channel for purchases and financial transactions, including on-line banking.

There is a high level of readership of the Financial Times as well as the other quality broadsheets.

Golf is a popular leisure pursuit. Two holidays a year are common, perhaps one long haul destination and a week on the ski slopes. These consumers have a well developed interest in the arts, classical music and opera as well as enjoying fine wine and gourmet food. They are likely to have charitable interests, often using tax-efficient covenants and direct debit payments to make their donations.



I hope I haven't offended anybody!:p

Just shows how inaccurate these Sarah Beeny book websites are.

Mr_Matey

This is my area. A good summary, and bang on the money on the ski holidays! The only thing wrong is the very long hours at work bit and buying newspapers - they're free on the platform and net!

Often, many of the people who live in this sort of postcode will be affluent urban professionals living in flats. These are known as type 15 in the ACORN classification and 1.17% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found primarily in London (Wandsworth, Hammersmith and Fulham, Merton, Kensington and Chelsea, Richmond-upon-Thames and Ealing) as well as in Oxford, Cambridge and Edinburgh. Here is an overview of the likely preferences and features of your neighbourhood:
Family incomeVery high Interest in current affairsVery highHousing - with mortgageMedium Educated - to degreeVery highCouples with childrenLow Have satellite TVLow
These people live in affluent urban areas, where large attractive houses have often been converted into flats. Whilst many do own their home, the proportion of rented accommodation is relatively high.

People in this type are very highly qualified; one in four have postgraduate and professional qualifications. They work in professional and senior managerial occupations, with many spending very long hours at work.

Most residents are either young singles or couples. There are very few children and those there are tend to be under five, which suggests that young families move on from these areas.

As one of the highest earning types, they have relatively high disposable incomes. They invest in a broad range of products including high interest accounts, ISAs, and stocks and shares. They are comfortable using the Internet to do their financial research.

In the winter, this type is the most likely to go skiing. They will then take at least one other holiday which is usually foreign and often far flung. When at home they take advantage of the range of theatre and arts available to them from living in the city. They also enjoy good food and wine, both at home and in restaurants.

They are interested in current affairs and are very likely to buy a daily paper, which they probably read as they commute to work. They usually choose from The Guardian, Independent, The Times and Financial Times. At the weekend they like The Sunday Times and Observer.