Tesco - new Discounter range

mcallister1

In the Guardian today
Britain's two biggest supermarket chains have stepped up the price war in an effort to stop cash-strapped shoppers defecting to discount rivals such as Aldi and Lidl to cut their weekly shopping bills.
Asda announced 5,000 price cuts yesterday, including reductions across its entire range of Smart Price budget basics. Tesco unveiled a range of 350 "discounter-style" branded goods, ranging from shampoo to curry sauce and tea bags, which will provide better quality than its Value range of basics at prices cheaper than the best-known brands.
...
The new Tesco brands, which will use names such as Market Value, Country Barn and Trattoria, will be advertised widely. A TV campaign starts today and the retailer will use data collected from its Clubcard loyalty scheme to identify shoppers it believes have defected to cheaper outlets and send them tailor-made promotions to get them back.
In its larger superstores and Extra hypermarkets an entire aisle is to be devoted to the new, cheaper brands.
Tesco said the new range was its biggest since it introduced the Value label 15 years ago.
Both Tesco and Asda have also slashed prices on a range of standard own-label and branded goods. Tesco said the price cuts represented a £100m investment.
The moves come as official figures show the rate of inflation has risen to 4.7% - with food inflation hitting 13%.
At the same time, new data from the market research group TNS Worldpanel underlined the continued growth of the likes of Aldi and Lidl at the expense of traditional supermarkets as consumers trade down to cheaper goods.
In the 12 weeks to September 7, supermarket spending was up 7.3% on the same period last year but that growth was entirely due to price inflation.
Tesco recorded growth of just 6.7%, lowering its market share to 31.5% from 31.7% a year ago. Sainsbury's has also lost ground, its market share falling from 16% to 15.8%.
Morrison and Asda, with their lower-cost image, are each up by more than 9% on a year ago, taking Asda's market share to a record 17.3%. But the heavy discounters and frozen-food chains, which offer limited ranges at low prices, are making far larger gains. Iceland is up nearly 13%, Farm Foods is ahead 26.5%, Lidl 11% and Aldi - which has won awards for food quality - is up some 21%.
Full article here http://www.guardian.co.uk/business/2008/sep/17/tesco.asda?gusrc=rss&feed=networkfront

mcallister1

Also see to replyto my own post, some sample prices from the new Tesco ranges. Penne pasta £1.09 for 1 kg, teabags £1.69 for 160, toilet tissue £1.99 for 9, cornflakes 75p for 500g.

TESCO_R+R_RAIDER

if you go on tesco.com website their now showing off their new lines and price drops

surfsister

let's hope they bring back the old value range much of which they just got rid off!! eg value wash up liquid 13p for a litre!!

Edinburghlass_2

New store opened near us on Monday which is a flagship store for this Discount Brands range. Opinion so far from 17 year old is she didn't like the pizza, chicken korma or H2 flavoured water, so its 0 out of three products tried so far

A lot of the shelf prices give the price for a similar item in Aldi.

powershopper

oooooooh, I did like that 13p wash up liquid! Absolutely nothing left in comparison price wise, and the smell of the lemon stuff makes me heave... (sorry about that)

tessie_bear

the market place fruit and veg seems quite good but new stuff hasnt reached the mids yet (or the bit by me ) anyhow

barginfan

Banana prices have gone through the roof with this change in promotion.

I used to buy the value packs for 84p, I got about 10 fruits in a bag.
The new market value range costs 65p for 5 fruits, therefore £1.30 for 10.

I don't shop at Tesco as a rule so I can't compare most prices, but I pop in regularly for bits I run out of. If this is anything to go by then I will continue to shop elsewhere.

Tesco is the only supermarket in my town but I can still save money by travelling out of town to other stores. Every little helps.