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    'Market Research' - Cold Call in Disguise!
    • #1
    • 14th Apr 12, 6:35 AM
    'Market Research' - Cold Call in Disguise! 14th Apr 12 at 6:35 AM
    I had a call yesterday which started with "Hello, I'm carrying out some market research, can I ask you a quick question"

    Now, I have had genuine calls like this, and they have taken just a minute, so I agreed. Then she hit me:

    "If you could replace any one of the following free of charge which would it be; kitchen, windows, driveway, bathroom"

    At this point I asked for which market research company did she work for After a game of cat and mouse for a minute she admitted working for Everest who are a home improvements company.

    I took great pleasure in then telling her I don't appreciate unsolicited cold calls, more so when there is an element of subterfuge. One wonders what the OFT guidelines on these calls are, specifically the rules on non-disclosure of who they actually work for.

    Still it was fun playing Jeremy Paxman making his give a straight answer
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