0845/0870 The ASA,s view of how they should be advertised.

pricefighter · 17 May 2005 at 6:07PM

Evidence that 0845/0870 should not be promoted as local or national rate anymore.Useful when complaining!!!

http://www.asa.org.uk/asa/adjudications/adjudication+details.htm?adjudication_id=39587

http://www.asa.org.uk/cap/news_events/news/2005/hanging+on+the+telephone+on+and+on+and+on.htm

Keep up the good fight against them

bbb_uk · 17 May 2005 at 7:08PM

My post here, obtained from OfCOM's website indicated that 0870/0845 calls are potentially misleading when described as 'national' and 'local' rate.

The question is how long before all these companies have to stop advertising these type of calls as national and/or local?

pricefighter · 17 May 2005 at 8:48PM

There is now a ASA precedent in the case of Langley Minature Models see sites on original posting above(LMM now use a normal no in there advertising).So if you see anyone doing it, complain to the ASA.

bbb_uk · 17 May 2005 at 9:24PM

Will the ASA only investigate 0870 numbers advertised as 'national rate' as a lot of companies operate 0870 without any indicatation at all of the costs involved which one could say is more misleading because without a cost per minute indication one could say they thought it was a just an ordinary call (geographical)!?!?

pricefighter · 17 May 2005 at 9:43PM

If you read the links in the original posting the ASA say that (the advertiser should not be silent on price).

bbb_uk · 17 May 2005 at 9:46PM

My apologies, I must have missed that when I read it.

0845/0870 The ASA,s view of how they should be advertised.

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