E: 14/5 Win 1 million Airmiles and 365 nights in any Hyatt Hotel

Amazing prize, nights are valid until June 30 2014, and total prize is worth approx $94,350

THE BIG WELCOME CONTEST FROM HYATT GOLD PASSPORT™

OFFICIAL CONTEST RULES

NO PURCHASE NECESSARY TO ENTER OR WIN

HOW TO ENTER: To enter for a chance to win, participants must visit www.TheBigWelcome.com, successfully enroll for a Hyatt Gold Passport membership or enter a current Hyatt Gold Passport account number, answer five survey questions, complete the Official Online Entry Form, accept the Official rules, and click "submit." Membership is free and without obligation other than program terms and conditions and members are free to cancel their membership at any time. New Member enrollment or current member registration must be between 6:01 a.m. GMT+1 on April 2, 2009 and 5:59 a.m. GMT+1 on May 14, 2009. All online entries must be submitted by 05:59 a.m. GMT+1 on May 14, 2009. Both current and new Hyatt Gold Passport members are eligible to enter for a chance to win. Entrants and prize winners may be notified using their Hyatt Gold Passport personal account information (i.e., home country, e-mail address, first and last name), and are solely responsible for keeping such account information up-to-date. If an entrant's account information is not complete, correct, or current, (i.e., home province, country, e-mail address, first and last name are missing, incorrect or not current), such entrant will be automatically disqualified and ineligible to participate in this Contest. Limit one (1) entry per Hyatt Gold Passport account number. Subsequent entries from the same account number will be automatically disqualified from the Contest.

ELIGIBILITY: Participating entrants must be 18 years of age or older or the age of majority in their home country, and a legal resident of the EU, Switzerland, Russia, Turkey or Ukraine. This Contest is for viewing in these territories only. If you do not live in the aforementioned countries, do not enter the Contest. Void where prohibited by law. Employees of Hyatt, GMR, BBDO, Smartfusion SV Ltd. and their respective agencies, affiliates, sales representatives, and promotion and other vendor agencies involved in this promotion and the immediate family (parents, spouses, siblings, and children) and household members of all such employees, are NOT eligible to enter or win.

JUDGING CRITERIA/WINNER SELECTION: This is not a game of chance. Winners will be chosen based on the quality of a written entry of 250 words or fewer (and optional accompanying photo, original drawing, video or audio file) to the following question: "How would you spend 365 free nights at Hyatt to create an unforgettable experience?" If the essay surpasses 250 words only the first 250 words will be judged. On or about May 14, 2009, entries will be judged on a 100-point scale as follows: 40 points for originality; 40 points for creativity; 10 points for incorporation of Hyatt brand attributes; and 10 points for organization/clarity and grammar. Entrants may earn up to five Bonus Points for submitting a photo, original drawing video or audio file that embellishes their essay. All entries will be judged by a judging panel consisting one independent judge and Hyatt's agency personnel in a Preliminary Round on or about May 14, 2009, and up to 20 entries will advance to the Semi-Finals Round. In the Semi-Finals Round, visitors to www.TheBigWelcome.com will select the Top Five entries through online voting from 06:01 a.m. GMT+1 on May 26, 2009 through 05:59 a.m. GMT+1 on June 3, 2009. LIMIT ONE (1) VOTE PER HYATT GOLD PASSPORT ACCOUNT NUMBER PER DAY. Based on vote totals, the Top Five will then be judged in a Finals Round on or about June 4, 2009 by a second judging panel consisting of Hyatt and agency personnel, using the same criteria as the Preliminary Round. The Grand Prize winner will be announced on www.TheBigWelcome.com on or about June 12, 2009. In the event of a tie at any level - Preliminary, Semi-Finals or Finals rounds - the entries involved will be re-judged by an additional judge designated by the Promoter, who will select a winner that best reflects all criteria as a whole.
Any entry will be eliminated, regardless of point total, (i) if it is not consistent with Promoter's reputation in the marketplace, including its reputation for quality and integrity, (ii) if it does not reflect the goals of the promotion, (iii) if the language of the entry is not suitable for all ages, (iv) or if the entry is so deficient in grammar, spelling, sentence structure or content as to be unclear or inappropriate. Accounts of illegal uses will not be eligible. Essays (and photos, original drawings, videos or audio files) must be the entrant's original creation. Previously published essays that have won any other award will be disqualified. Entry cannot defame or invade the rights or privacy of any person, living or deceased, or otherwise infringe upon any third party's personal or proprietary rights. Do not use music or other protected material in submitted materials, and do not depict any logos or trademarks, etc (except Hyatt marks). Entries should be completed electronically in the online essay section of the contest. All entries become the property of Promoter and Promoter shall hold all copyright, ownership, title and right thereto. An entrant's submission of an entry constitutes permission for Promoter to use the entrant's name, answers and other material provided in the entry for any purpose, including for promotional purposes in any media without compensation. As a condition of acceptance of prize, which shall constitute full and sufficient consideration, potential final winners must grant an unrestricted copyright license of the winning entry, audio, sound bites, photographs, original drawings and video to Promoter, or an alternate winner will be chosen. Electronic entries will serve as an initial selection tool and for verification of entrant information and eligibility. Promoter and Smartfusion SV Ltd. reserve the right, in their sole discretion, to choose alternate winners if information contained in the entry cannot be verified to the satisfaction of Promoter.

CONTEST TIMING:
Preliminary Round Entry Period: April 2 - May 14, 2009Preliminary Round Judging: May 15, 2009Notification of Top 20 (Semi-Finalists) May 16, 2009 Semi-Finals Voting by Consumers May 26 - June 3, 2009Top Five (Finalists) Determined June 3, 2009Second Round Judging/Grand Prize Winner Selected June 5, 2009Grand Prize Winner Confirmed/Announced June 12, 2009 PRIZE AND APPROXIMATE RETAIL VALUE: One (1) Grand Prize: 365 Hyatt Gold Passport Free Night awards for the region comprised of the EU, Switzerland, Russia, Turkey and the Ukraine valid through June 30, 2014 at Hyatt Hotels worldwide of winner's choice and 1 million frequent flyer airline miles for the whole territory of the EU, Switzerland, Russia, Turkey and the Ukraine to be applied to a Gold Passport travel partner program of winner's choice, subject to the terms and conditions of the selected program. A representative designated by Hyatt will be specially-assigned to the winner for assistance with booking the Hyatt Gold Passport Free Night awards throughout the validity of the awards. . Although the winner will have such assistance, Hyatt Gold Passport Free Night awards will be subject to availability and the reservation requirements of the individual property, such as length of stay and other restrictions. A credit card guarantee is required at time of booking. Hyatt Gold Passport Free Night awards are subject to the cancellation policy of the individual property at which the award is redeemed. Hyatt Gold Passport Free Night Awards are valid for Standard Guest Rooms. Hyatt Gold Passport Free Night awards are not negotiable, commissionable or redeemable for cash and are void if sold for cash or other considerations. Hyatt Gold Passport awards will be deducted from the member's account within 3 days of award booking. 1 million miles will be credited to the Grand Prize winner's frequent flyer program of choice. The frequent flyer program must be selected by the winner from among Hyatt's participating airline travel partners. A list of the partners will be disclosed to the winner upon confirmation of prize eligibility. If the Grand Prize winner is not already a member of the selected frequent flyer program, he/she will be required to enroll in the program. Air travel is subject to the terms and conditions of the selected frequent flyer program, and is subject to blackout dates and other such restrictions. Grand Prize winner will be responsible for booking rooms directly with the designated Hyatt customer service representative and booking flights through redemption of frequent flyer points directly on the selected program. Frequent flyer miles will be deducted from winner's account as they are used. Unused and/or expired frequent flyer miles may not be redeemed for cash and/or for other services or merchandise.
The Approximate Retail Value (ARV) of one free standard-night stay at a Hyatt hotel is $ 190 USD or the equivalent in local currency based on official exchange rate of redemption. The total ARV of 365 nights is $69,350 USD or the equivalent in local currency based on official exchange rate of redemption. The ARV of 1 million frequent flyer miles is $25,000. The ARV for the Grand Prize package is $94,350 USD or the equivalent in local currency based on official exchange rate of redemption. The final ARV may fluctuate based on the value of the 1 million airline miles for the selected frequent flyer program, and will not exceed $25,000.
Promoter will comply with all tax reporting obligations. No prize will be awarded to a potential winner who fails to meet all criteria, and an alternate winner will be chosen. No substitution or transfer of prize is allowed except that the Promoter reserves the right to substitute prizes of the same approximate retail value. Prize consists only of items specifically listed as part of the prize. Certain conditions and restrictions may apply. No cash or other substitutions will be allowed except as expressly allowed under the terms and conditions of the Hyatt Gold Passport or selected airlines frequent flyer programs.
REWARDS PROGRAMS TERMS AND CONDITIONS: Both the Hyatt Gold Passport and selected frequent flyer program portions of the prize are subject to the terms and conditions of their respective programs. For full terms and conditions for Hyatt Gold Passport, visit www.goldpassport.com.

WINNERS: Up to 20 Preliminary Round Winners will be notified by phone and/or express mail on or about May 15, 2009, and will be required to execute a Publicity Release as a condition of advancing to the Semi-Finals and/or Finals. Winner documents must be returned by May 22, 2009 to be eligible to advance to the Semi-Final voting round. Failure to meet this deadline will result in forfeiture of the prize, and time permitting, an alternate will be selected. Potential Grand Prize winner will be notified by a phone call and/or express mail to the address listed on the entry form or his/her Gold Passport account by June 12, 2009. Potential Grand Prize winner may make no substitution. Potential Grand Prize winner must execute an Affidavit of Eligibility, mutually-acceptable Liability and Publicity Releases, Assignment of Rights and copyright assignment within seven (7) calendar days of notification or the prize will be forfeited in its entirety and an alternate winner may be chosen. Potential Grand Prize winner may also be subject to a Criminal Background Check, and Promoter reserves the right to disqualify potential winner based on the results of the background check. The identity or eligibility of a selected potential Grand Prize Winner will be based on an email address and the winning entry will be declared made by the "Authorized Account Holder" of the email address or Hyatt Gold Passport account number submitted at the time of entry. The "Authorized Account Holder" is defined as the natural person who is assigned to an email or wireless address by an Internet access or wireless provider or has permission of the assignee to use the account. Documentation may be required to prove identity and/or eligibility. Any necessary alternate winner will be selected in a similar fashion as the original process. Any tax liability arising from the award of a prize will be the responsibility of the recipient. ''If you are entering in the course of your employment, you require permission of your Employer.

ONLINE ENTRY: This contest is intended for viewing in the EU, Switzerland, Russia, Turkey and Ukraine and is governed by UK law. If you are not a legal resident of the EU, Switzerland, Russia, Turkey or Ukraine, you are not eligible and may not participate in this promotion. If for any reason the online portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other cause beyond the control of Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of the contest, Promoter reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and to cancel, terminate, modify or suspend the contest at any time. Each entry must be manually key-stroked and manually entered by the participant. Repetitive automated electronic submission of entries is prohibited, and any such entries will be disqualified. Promoter assumes no responsibility for any error, omission, interruption, deletion, defect in operation or transmission, communications line failure, theft or destruction or unauthorized appearance of qualification of prize. Promoter is not responsible for any problem or technical malfunction of any telephone network or lines, computer on-line system, server or provider, computer equipment, software, failure of any e-mail or entry to be received by Promoter due to technical problems or traffic, congestion on the Internet or at any web site, or any combination thereof, including any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in this contest. WARNING: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, PROMOTER RESERVES THE RIGHT TO SEEK DAMAGE FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
GENERAL RULES: Entrants agree to accept and abide by the rules of this contest and agree that any dispute with regard to the conduct of the contest, rule interpretation or award of prizes, shall be submitted to Smartfusion SV Ltd., whose decisions shall be binding and final. By participating, entrant agrees to release and hold harmless to the fullest extent permitted by law Promoter, GMR, BBDO, Smartfusion SV Ltd. and their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the officers, directors, employees, investors, agents and representatives of any of the above organizations from any injury, loss or damage to person, including death or property, due in-whole or in-part, directly or indirectly, due to the acceptance from or use/misuse of a prize or participation in any promotion-related activity. Promoter is not responsible for any typographical or other error in the printing of this offer, administration of the contest or in the announcement of prizes. In the event Promoter is prevented from continuing with this promotion, or the integrity and/or feasibility of the promotion is severely undermined by any event beyond Promoter's control, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or other cause not reasonably within Promoter's control (each a "Force Majeure" event or occurrence), Promoter shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the promotion without further obligation. If Promoter, in its discretion, elects to abbreviate or cancel the promotion as a result of a Force Majeure event, Promoter reserves the right, but not the obligation, to award the prize from among all eligible entries received up to the date of such Force Majeure event. All entries belong to Promoter and are not returnable.

WINNERS LIST: For the name of the Grand Prize winner, send a self-addressed, envelope by 13 August 2009 to: The Big Welcome Contest from Hyatt Gold Passport "Winners List", c/o Smartfusion SV Ltd. (1 Riverside, Manbre Road, London W6 9WA, United Kingdom.
Promoted and sponsored 2009 by Hyatt Corporation, 71 South Wacker Drive, Chicago, IL 60606, administered in the UK for the EU, Switzerland, Russia, Turkey and Ukraine by Smartfusion SV Ltd. (1 Riverside, Manbre Road, London W6 9WA, United Kingdom)