📨 Have you signed up to the Forum's new Email Digest yet? Get a selection of trending threads sent straight to your inbox daily, weekly or monthly!

Advertisers told to stop describing Lucrative 0845/0870 no,s as local/national calls.

pricefighter
pricefighter Posts: 2,829 Forumite
in Phones & TV
The ASA (CAP) told advertisers yesterday to stop describing lucrative 0845/0870 numbers as local or national rate calls. :T

See this article in todays Telegraph.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/08/06/nphone06.xml


If you see any advertising that does not follow these guidlines.There is an online complaint form at
https://www.asa.org.uk/asa/how_to_complain/
PF.

Comments

  • rizla01
    rizla01 Posts: 7,260 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    AND ABOUT TIME TOO.

    hOOOOORAY!!
    "Unhappiness is not knowing what we want, and killing ourselves to get it."
    Post Count: 4,111 Thanked 3,111 Times in 1,111 Posts (Actual figures as they once were))
    Women and cats will do as they please, and men and dogs should relax and get used to the idea.
  • April2
    April2 Posts: 508 Forumite
    pricefighter wrote:
    The ASA (CAP) told advertisers yesterday to stop describing lucrative 0845/0870 numbers as local or national rate calls. :T

    See this article in todays Telegraph.

    http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/08/06/nphone06.xml

    If you see any advertising that does not follow these guidlines.There is an online complaint form at
    www.asa.org.uk/asa/how_to_complain/
    Unfortunately, there is no requirement for them to quote the cost of calling such numbers at all so they can get round the ASA 'advice' by simply not quoting any price.

    David Derbyshire's 6/8/05 article in the Daily Telegraph was immediately above two quarter-page advertisements - both of which quoted 0870 contact numbers and neither of which mentioned the cost of calling (i.e. that, for most [more than 9 million] BT residential customers on BT Together Option 1, the cost of calling on a weekday would be more than 2[font=&quot]½ [/font]times the cost of calling an 01/02 number).
    Their - possessive pronoun (owned by them e.g. "They locked their car").
    They're - colloquial/abbreviated version of 'They are'
    There - noun (location other than here e.g. "You can buy groceries there") OR adverb (in or at that place e.g. "They have lived there for years") OR adverb (to or towards that place e.g. "Go there at noon") OR adverb (in that matter e.g. " I agree with you there").
  • pricefighter
    pricefighter Posts: 2,829 Forumite
    April2 wrote:
    Unfortunately, there is no requirement for them to quote the cost of calling such numbers at all so they can get round the ASA 'advice' by simply not quoting any price.

    I think you will find that the CAP Executive no longer allow Advertisers to be silent about the price of a call.A few complaints are needed so they can rule on them.
    PF.
  • DonnyDave
    DonnyDave Posts: 1,579 Forumite
    But how does this differ from Ofcom's proposals of giving pricing information? Does it just cover a different area?

    What I mean is, we haven't had a response from Ofcom on its NTS Options for the Future consultation.

    None the less, this is good news. I just hope companies who don't follow the rules will be delt with accordingly.
    Dave
    Say no to 0870!
  • Gingham_Ribbon
    Gingham_Ribbon Posts: 31,520 Forumite
    10,000 Posts Combo Breaker
    My local post office used to have its own phone no on cards put through the letter box to say they'd tried to deliver something when we were out. Now it has an 0845 no and you have to go through a stupid central automated thing.

    If you're likely to need to phone your sorting office, I recommend you get the no out of the phone book before the next one comes out because it's likely to have the central no listed.

    I have to phone them a lot, so I wasn't going to let that slip! :D
    May all your dots fall silently to the ground.
This discussion has been closed.
★ ★ ★ Meet your Ambassadors

🚀 Getting Started

Hi new member!

Our Getting Started Guide will help you get the most out of the Forum

Categories

  • All Categories
  • 351.7K Banking & Borrowing
  • 253.4K Reduce Debt & Boost Income
  • 454K Spending & Discounts
  • 244.6K Work, Benefits & Business
  • 600K Mortgages, Homes & Bills
  • 177.3K Life & Family
  • 258.3K Travel & Transport
  • 1.5M Hobbies & Leisure
  • 16.2K Discuss & Feedback
  • 37.6K Read-Only Boards

Is this how you want to be seen?

We see you are using a default avatar. It takes only a few seconds to pick a picture.
Update Your Picture