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Co-op cuts meal deal costs for members, but if you don't have a loyalty card you'll pay more

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Co-op has lowered the price of its meal deal from £3.75 to £3.50 for members of its loyalty scheme, but it's increased the price for non-members from £3.75 to £4.
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Some time ago I went shopping with a friend at Tesco and they made a comment and bragged on how they got a branded mustard 40p cheaper because they had a the club card, I said "if you shop in A/B and C shop's you get it at the cheaper price anyway without the loyalty card".
For me it's just dumbing down, confusing and or misleading customer's, whilst companies gather more information about you and your shopping habits.
I have a nectar card, you get weekly offer's if you have the app mostly based on your previous week's/months basket buy's. Rarely are the offers worth it and usually work out the same price for a product if bought elsewhere. Basically if you shop around you save the money in your pocket that day/week, otherwise you save the money in nectar points to use at some future time point.
On the plus side I can cash in the nectar points on some other overpriced offer's that I'm not interested in.
Or I can collect x4 as many points if I bought stuff from A/B and C companies who usually over charge for their products anyway.
Not fond of jumping through hoops whilst chasing a dangling rotten carrot.
For a highish priced item like a big bottleof liquid detergent, I will check by looking at websites of big supermarkets to find out who has it on offer and buy there. But for a bottle of sauce ----- nah