John Lewis scraps its historic 'Never Knowingly Undersold' price pledge: here's all you need to know

Former_MSE_James_F

John Lewis & Partners has scrapped its almost century old 'Never Knowingly Undersold' price promise after the retailer said only 1% of customers were taking advantage of it. 

Read the full story here:
'John Lewis scraps its historic 'Never Knowingly Undersold' price pledge - here's all you need to know'

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valueman1

John Lewis will regret this decision because it was the one thing that distinguished it from every other retailer, now it is no different from the others.  It provided an assurance that you were getting good value at least for the High Street.  Now that is gone, I’m sure it’s prices will go up and if it tries to charge a premium for great service, it will do well in the good times but fail in the bad times when people want value. A very sad day and a misjudged decision.

LearningToBePassive

John Lewis will refund the difference if they drop their own price within 28 days of a purchase. Works well for Christmas shopping and the subsequent sales.  I wonder whether this will continue. 

waqasahmed

valueman1 said:

John Lewis will regret this decision because it was the one thing that distinguished it from every other retailer, now it is no different from the others.  It provided an assurance that you were getting good value at least for the High Street.  Now that is gone, I’m sure it’s prices will go up and if it tries to charge a premium for great service, it will do well in the good times but fail in the bad times when people want value. A very sad day and a misjudged decision.

One of the reasons why I like John Lewis and Richer sounds is because of their hassle free guarantee 

Sure  you've got some rights under law but it's a PITA to get currys to agree you have those rights. That's not true when you've got say six year guarantee on a TV from Richer sounds or similar from John Lewis