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FT.com is free for one week

For the financially savvy Money Savers...

The Financial Times is making its website free next week in a promotion designed to attract new subscribers.
The site will also launch new regular podcasts, with a daily audio version of the Lex column and an arts podcast featuring the paper's team of reviewers.

A range of US business figures have been drafted in to guest-edit the site, including "turnaround investor" Wilbur Ross and James Cayne, the chairman and chief executive of investment bank Bear Stearns.

And Virgin boss Sir Richard Branson will be online on Wednesday for a live Q&A session on entrepreneurship and the future of mobile television.

"Next week is a great opportunity for visitors to experience the many sides to FT.com, from breaking news and our growing portfolio of audio and video content, to the in-depth comment and analysis the FT does so well," said Simon Targett, the editor of FT.com. The website has already carried ad-hoc podcasts.

"Our guest editors, the first ever podcast of the famous Lex column - together with the live Q&As and podcast on the arts - should give new visitors to FT.com an indication of what they have been missing."

The FT's website has nearly 80,000 subscribers, who pay either £75 or £200 a year for access to the full range of content in the print edition and to a five-year archive.

The higher-rate subscribers are also able to consult 500 global press sources and financial data on over 18,000 companies worldwide.

Source: Media Guardian

Access it while you can, offer expires 11 March 2006


Official Insert:

There's more info about this on the website here. Click on the banner half way down the page on the left hand side, which says "FT.com Free Access Week until 11 March" to get free access.
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