Wonga/Payday Express - Why don't they play ball?

At some point, maybe we can look at the standard techniques used by corporate propagandists, especially those who work covertly on internet forums like this one.

In the case of propagandists for the PDL industry, these operatives commonly assume a variety of personas..

The propagandist can pose as

• a would-be borrower,
• an existing borrower-in-distress,
• an ostensibly well-meaning "advice-giver" to the above

or indeed the propagandist can play multiple roles in the same thread of conversation. But more often, he works as part of a team, since it is surprisingly hard to assume different personas.

The propagandist kicks off by posting a new forum thread. Often he litters it with feigned errors in grammar, punctuation and spelling, so as to create a plausible backdrop.

The new thread starts with the leading question . "Hi. im in mess. electric bill godda be pd.. not got da money. shd i get wonga to help me out?? plz tell me cos got relly worryed!!!".

The propagandists stage both sides of this phony question and answer session. The immediate reply from the cabal of shills (and response time is of the essence here) is obviously going to be "yes! yes! yes! wonga! wonga! wonga!".

Of course, the PDL propagandist dresses up his response (to his own leading question) as if it were offered in an impartial capacity. He poses now as the advice-giver, and as someone who has taken out PDL loans himself. In his bogus reply, he reassures the bogus enquirer that he is personally "very satisfied" with the outcome of his own borrowing from a PDL. *snigger*

The target for that scam is the genuine would-be borrower who tumbles into our money-saving forum only to find himself fooled by the propagandists and their bogus endorsements of payday lending. By design, the propagandists intend to impair that newcomer's judgment. What he thought was impartial advice was anything but!

Then we've got the slightly more involved situation where the PDL propagandist pretends to be an existing borrower who supposedly finds himself in distress and unable to settle his debts to a PDL.

Here, the PDL propagandist is targetting genuine debtors who find themselves in the same circumstances: unable to service their own PDL debts. The message that the PDL propagandist wants to push first and foremost is that the debtor MUST continue to pay the PDL without fail.

We also find in this scenario that the PDL propagandist uses that initial bogus plea for help to push a secondary message.

That secondary message is one which seeks to exonerate the payday lender from any blame. Typically, the PDL propagandist dresses this up by assigning phony comments to the bogus borrower. These usually read along the lines of "it's all my fault..i don't blame wonga at all. i've only got myself to blame". Here, the propagandist's agenda is to vindicate the rogue behaviour of the lender, and the immoral and often unlawful nature of the PDL business in general.

The target and intention here is to defuse the anger and bitterness in existing PDL borrowers who find themselves drowning in debt, and the frustration in those who witness it happening. Understandably those people have the PDL company in their crosshairs. The propagandist is tasked with neutralising that volatile sentiment on behalf of the client, the Predatory Lender.

There are obviously many more avenues that the PDL propagandist will use in the "war on for our minds"..

We have scarcely touched on the Black Propaganda. That which is deliberately intended to undermine genuine suggestions of advice to those crippled by payday loan debt.

Corporate propaganda is one of the shameful industries on earth absolutely barren of morals. Propagandists who work forums incognito live by a single maxim: don't get caught!

Perhaps we can examine other aspects of this industry in closer detail at a later date.