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    • MSE Jenny
    • By MSE Jenny 9th Apr 10, 12:55 PM
    • 1,243Posts
    • 3,576Thanks
    MSE Jenny
    The Great 'Shrinking Food' Hunt
    • #1
    • 9th Apr 10, 12:55 PM
    The Great 'Shrinking Food' Hunt 9th Apr 10 at 12:55 PM
    No, you’re not dreaming! Your groceries are shrinking. Manufacturers’ latest wheeze’s to drop products’ sizes, but keep prices the same. So we’d love to get your feedback on any food you've seen shrinking.

    Please press reply to share your experiences.

    Are you sure it shrunk?

    Its easy to think things used to be bigger (i remember when Wagon Wheels were twice the size of my hands!) so please try and back it up with the stats and measures if you can.

    P.S. Thanks to the Daily Mail journalist who suggested this thread. It was so popular we decided to reformat it and include in the weekly email.

    Do remember this is a public forum & these are individuals' opinions. MSE hasn't checked out this info, so we can't vouch for whether each post is correct or not. Please try and be as accurate as you can if you do post.

    This Forum Tip was included in MoneySavingExpert's weekly email

    Don't miss out on new deals, loopholes, and vouchers

    Last edited by MSE Martin; 13-04-2010 at 7:12 PM.
Page 1
    • Bongedone
    • By Bongedone 9th Apr 10, 1:13 PM
    • 2,390 Posts
    • 1,636 Thanks
    • #2
    • 9th Apr 10, 1:13 PM
    • #2
    • 9th Apr 10, 1:13 PM
    Somebody reported on these forums not long back that Copella apple juice has shrunk.
  • mystkate
    • #3
    • 9th Apr 10, 1:35 PM
    • #3
    • 9th Apr 10, 1:35 PM
    Next time you go to the shops check out how small Milkyway's are now....I thought I had picked up one of those fun size ones.

    Freebies - Max Factor Foundation, Burt Bees Goody Bag, Lenor sachet, Clipper Tea, 3 samples from the Skincare Sanctuary, Kathy Lette book , Sample of Rock n Dream, Virgin Sim Card, sample bottle of Bailey's,
    Comps won - John Smiths shirt, Yorkshire Tea bags x 2,
    • chelms38
    • By chelms38 9th Apr 10, 2:17 PM
    • 423 Posts
    • 165 Thanks
    • #4
    • 9th Apr 10, 2:17 PM
    • #4
    • 9th Apr 10, 2:17 PM
    I think most food items are being reduced in size although the price seems to be increasing.I don't know if anyone else agrees,but I think
    loaves seem to be minus a few slices.
  • pruney
    • #5
    • 9th Apr 10, 2:52 PM
    • #5
    • 9th Apr 10, 2:52 PM
    I noticed at christmas the large packs of smoked salmon that Sainsburys sell had shrunk from 400g to 360g but were the same price as the previous year (4.99, usually 9.99). Only noticed as it's the only time of year I buy smoked salmon.
    Also noticed the large bars of cadburys chocolate which were strongly advertised as big enough for sharing at 250g are now 230g (could eat a whole one myself at 250g so not sure how they think I can share now there's even less!).
    My Dad also mentioned a while back that the basics/value branflakes at asda were 78p for 1kg when he started buy them but now they're 750g and he hadn't noticed (I pointed it out to him!).
  • pruney
    • #6
    • 9th Apr 10, 2:53 PM
    • #6
    • 9th Apr 10, 2:53 PM
    Also, bottles of yop have shrunk but can't remember the new size. Although to be fair, the price shrunk as well I think, but I liked the bigger bottles anyhoo!
    • jenniewb
    • By jenniewb 9th Apr 10, 3:10 PM
    • 12,596 Posts
    • 11,773 Thanks
    • #7
    • 9th Apr 10, 3:10 PM
    • #7
    • 9th Apr 10, 3:10 PM
    Tesco sandwich meats too- for the past few months have been 85g and not 100g as they used to be. Infuriating as I pay the same price. Not worth it and I end up in M&S where atleast I get better quality for my pennies.
    • McKneff
    • By McKneff 9th Apr 10, 3:13 PM
    • 36,685 Posts
    • 47,358 Thanks
    • #8
    • 9th Apr 10, 3:13 PM
    • #8
    • 9th Apr 10, 3:13 PM
    Morrisons Trifles, up 10p in price, the bowls under the lid (the lids are the same size that they were) are considerably smaller now.

    Dont bother buying them anymore.

    Also, Morrisons have got wise to the fact that people buy cooked meat by asking for so many slices, so what do they do, cut the slices a lot thicker so you have to spend more money, the annoying thing is that they think the customers are too stupid to notice.............
    Last edited by McKneff; 09-04-2010 at 3:16 PM.
    make the most of it, we are only here for the weekend.
    and we will never, ever return.
    • Techno
    • By Techno 9th Apr 10, 3:19 PM
    • 1,127 Posts
    • 903 Thanks
    • #9
    • 9th Apr 10, 3:19 PM
    • #9
    • 9th Apr 10, 3:19 PM
    Tropicana large orange juice down from 1.75l to 1.5l - does advertise 'new size' but also old price plus bought some aeros in a multipack from Asda and they are tiny - mind you that's probably not a bad thing - got to think of my waistline (one thing that is definitely NOT shrinking)
    If you think you are too small to make a difference, try getting in bed with a mosquito!
    • preep
    • By preep 9th Apr 10, 4:47 PM
    • 891 Posts
    • 2,902 Thanks
    Cornetto Classic 6 pack are now 90mls, they look much smaller than they use to be I'm sure they were 110mls.
  • NotMyRealUsername
    Sunny Delight has shrunk from 1.5 litres to 1 litre, and the price is the same. I make that a very large 50% reduction in size.
  • laurel7172
    On basic items, I find it annoying.

    On things like single serving treats, it's probably no bad thing.
  • spongebob69
    I usually buy Batchellors Soupifulls from the supermarkets but only last week when i look they had changed the packaging design and dropped the size by 25% but the price is still the same the cheeky sods!!
  • **skinnyminny**
    mullerlights have shrunk now

    They used to be 200g pots and are all now sold as 190g but at the same price.

    Flumps, the marshmallows that you get for 10p have also shrunk, they are tiny now.
    • maman
    • By maman 10th Apr 10, 12:13 PM
    • 20,879 Posts
    • 123,790 Thanks
    Bottles of bleach (almost all brands) have shrunk from 1 litre to 750ml. Washing powder boxes are smaller. I think my biggest laugh was buying Lazy Garlic (English Provender?) which had shrunk to look as if it belonged in a dolls' house. Do 'they' really think we're too stupid to notice that we're paying more for less??
  • border collie
    Bath power really small now, I won't be buying it again.
    The quickest way to double your money is to fold it in half and put it back in your pocket.
    • Debt Free Dreamer
    • By Debt Free Dreamer 10th Apr 10, 2:31 PM
    • 1,239 Posts
    • 1,245 Thanks
    Debt Free Dreamer
    Pepperdews shrunk their jar.

    I used to buy at least 4 jars every time I went shopping as we could eat one jar per meal. (we love hot stuff). More often than not, without the meal as the OH would stand in the kitchen picking them out with a fork. delish.....

    After they shrunk the jar, we never bought it again.

    It is now 260g and I am sure it must have been around 350g before. There were never enough in the jar before, now it is plain mean..
    I want to be credit card and loan free by Christmas 2010
    • Ilovecubbage
    • By Ilovecubbage 10th Apr 10, 6:41 PM
    • 285 Posts
    • 112 Thanks
    Ohh, I am glad its not just me, I thought I was immagining it , there is loots of stuff which has been shrinking. I go round the shop pick it up and put it down with a comment that is a lot lighter then it used to be, I am not buying that, do they think we are all stupid! A lot of people looking at me like I was mad or something, obviously they haven`t noticed yet.

    Doritoes from 250g to 225g, penguin bars much smaller( they don`t put the waight on it now- so you know that it`s been reduced), some packs of Philadelphia cheese, kiddies packets of sweets.
    • DCFC79
    • By DCFC79 10th Apr 10, 7:09 PM
    • 35,260 Posts
    • 22,250 Thanks
    Bertollis pasta sauce has gone down in size from 500g to 400g with no reduction in price, did manage to find some of the 500g in home bargains at a reasonable price
    • Lindy - Loo
    • By Lindy - Loo 10th Apr 10, 7:41 PM
    • 800 Posts
    • 8,403 Thanks
    Lindy - Loo
    fruit shoot H2O (flavoured water) has gone down to 250ml a bottle instead of 300ml, only noticed cos found the old size bottles in b and m. Again there is no reduction in price on single bottles or 4 packs
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