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  • FIRST POST
    • MSE Callum
    • By MSE Callum 18th Oct 17, 9:00 AM
    • 602Posts
    • 194Thanks
    MSE Callum
    MSE News: Advertising watchdog bans fake Facebook 'Martin Lewis' ads
    • #1
    • 18th Oct 17, 9:00 AM
    MSE News: Advertising watchdog bans fake Facebook 'Martin Lewis' ads 18th Oct 17 at 9:00 AM
    Three Facebook ads which used images of MoneySavingExpert.com founder Martin Lewis broke advertising rules and misleadingly implied Martin was endorsing the companies' services and products, the advertising watchdog has ruled...
    Read the full story:
    'Advertising watchdog bans fake Facebook 'Martin Lewis' ads'

    Click reply below to discuss. If you havenít already, join the forum to reply.
    Last edited by MSE Luke; 18-10-2017 at 3:50 PM.
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Page 1
    • Paul_DNAP
    • By Paul_DNAP 18th Oct 17, 10:05 AM
    • 679 Posts
    • 833 Thanks
    Paul_DNAP
    • #2
    • 18th Oct 17, 10:05 AM
    • #2
    • 18th Oct 17, 10:05 AM
    Does that guy actually think anyone will believe his "it was completely unintentional" apology?


    So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


    Pull the other one.
    • Former MSE Andrea
    • By Former MSE Andrea 18th Oct 17, 12:41 PM
    • 9,418 Posts
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    Former MSE Andrea
    • #3
    • 18th Oct 17, 12:41 PM
    • #3
    • 18th Oct 17, 12:41 PM
    Hi everyone

    If you've seen any friends mention or share these on Facebook please let them know.

    Thank you!
    Could you do with a Money Makeover?


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    • hollydays
    • By hollydays 18th Oct 17, 10:41 PM
    • 17,727 Posts
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    hollydays
    • #4
    • 18th Oct 17, 10:41 PM
    • #4
    • 18th Oct 17, 10:41 PM
    I see there is a thread somewhere where this company posted. Looks like all their posts were removed

    http://forums.moneysavingexpert.com/showthread.php?t=5158007
    Last edited by hollydays; 18-10-2017 at 10:44 PM.
    • Pollycat
    • By Pollycat 19th Oct 17, 7:21 AM
    • 23,660 Posts
    • 63,819 Thanks
    Pollycat
    • #5
    • 19th Oct 17, 7:21 AM
    • #5
    • 19th Oct 17, 7:21 AM
    Does that guy actually think anyone will believe his "it was completely unintentional" apology?


    So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


    Pull the other one.
    Originally posted by Paul_DNAP
    However did they find a photo of Martin with this search criteria?
    Only joking.

    Martin is, quite rightly, very scathing of Facebook in the article.
    • Malthusian
    • By Malthusian 19th Oct 17, 9:55 AM
    • 6,774 Posts
    • 10,983 Thanks
    Malthusian
    • #6
    • 19th Oct 17, 9:55 AM
    • #6
    • 19th Oct 17, 9:55 AM
    If Lewis wants to "send a message" then why isn't he suing them for use of his image rights?

    He must have known that the ASA would only order that they have to stop using the ad - which is no punishment at all as they'll keep all the money from consumers who've contacted them off the back of that ad already.
    • Slinky
    • By Slinky 19th Oct 17, 2:58 PM
    • 6,245 Posts
    • 29,565 Thanks
    Slinky
    • #7
    • 19th Oct 17, 2:58 PM
    • #7
    • 19th Oct 17, 2:58 PM
    I'm pretty sure I saw an ad last week or the week before with Martin on my Facebook feed, I'm not so sure they were withdrawn in May


    I'm sure it got the 'yeah, right, next' reaction from me.
    • pogofish
    • By pogofish 19th Oct 17, 4:14 PM
    • 9,552 Posts
    • 10,072 Thanks
    pogofish
    • #8
    • 19th Oct 17, 4:14 PM
    • #8
    • 19th Oct 17, 4:14 PM
    The article states that there is no connection between Martin Lewis and either of these companies, so why on earth is it posted in the MRF Forum...?

    Is there something you are not telling us..?
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