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    • MSE Guy
    • By MSE Guy 26th Aug 11, 4:07 PM
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    MSE Guy
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    Guest Comment: Beware dodgy online product reviews
    • #1
    • 26th Aug 11, 4:07 PM
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    Guest Comment: Beware dodgy online product reviews 26th Aug 11 at 4:07 PM
    This is the discussion thread for the following MSE News Story:

    "Many of us use online reviews to judge products but one digital marketing expert says they are open to abuse. ..."

Page 2
    • DKLS
    • By DKLS 1st Sep 11, 7:23 AM
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    A friend has recently come back from a backpacking trip around India, in quite a few locations he was offered free accommodation in return for trashing a competitor on review sites.
    • smudger1946
    • By smudger1946 1st Sep 11, 12:56 PM
    • 635 Posts
    • 92 Thanks
    I think we all know that most reviews are not honest.
    Read them with a large pinch of salt.
  • mabinogion
    Yeah, I've noticed that the reviews on amazon sometimes read like subtly disguised marketing blurb so I tend to look at reviews on other sites to back them up.

    The Tripadvisor forums are an invaluable resource for the canny traveller who is looking for re-assurance of review credibility. We all know there are people writing reviews to big-up their own businesses or trash their competitors, so the reader has to use their smarts and read between the lines: how many reviews has the reviewer written, are they a suspicious sounding one-review wonder or have they contributed a number of balanced, helpful, well written reviews and forum posts?

    Even the Good Hotel Guide is not without its negatives. When I bought a copy of their latest guide hot off the presses, it featured many inaccuracies including a recommendation for a hotel that had closed down, and yet they happily trash Tripadvisor in the media on a regular basis.

    Tripadvisor has flaws which need urgent attention, but they have a big plus with their active forum community that can provide up-to-the-minute traveller information that other such websites can only dream of. Many a rental scam has been outed in dramatic fashion on their fast moving London forum. Someone should turn that stuff into a detective novel, lol!
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