Check your Morisons Loyalty card points!

I'd always thought in this day and age of computers it was a simple, no brainer for supermarkets to add points to loyalty cards. Seems this isn't the case at least with Morrisons More card.

If you use any special offers from Morrisons, especially the click to activate vouchers/coupons via email, you would be well advised to verify Morrisons credits your More card account.

Remember 5,000 Morrisons More card points equals £5. I'm no maths wiz, but it doesn't take long for this omission to add up to extra income for Morrisons.

This relates to special email offers by Morrisons offering 5,000 points on one's next shop by simply making a minimum purchase between certain dates and clicking to 'activate' the offer. What could be simpler and less stress free? Hint: Just low prices without all the faff of loyalty cards, please.

I'd received 3 of these email in November & December of 2017 and one in January of 2018. None -- I repeat none -- of them added the 5,000 points to my Morrisons More card without taking time to document each event and notifying Morrisons corporate.

Our local Morrisons has simply wonderful staff and, sadly, Morrisons corporate doesn't appear to support them in many of their tasks. Bless them if they could have corrected this they would have. Sadly, one has to ring or email Morrisons to get them to look at and correct the problem.

After the 3rd time the 5,000 points (£5) of Morrisions More card points was not credited to my account after a couple weeks, I again contacted them explaining the chronic problem with their Loyalty card system. They manually credited my account with 5,000 points and assured me there was a problem but it was now fixed. In my experience, that's simply not accurate.

In the middle of January 2018 Morrisons sent another 5,000 point offer by email. Again I activated it. Again Morrisions didn't credit my More card Loyalty account. It's been over 4 weeks since those points should have been credited. So I need to waste time, yet again contacting them.

I wonder how many tens of thousands of those £5 (5,000 point) offers were sent out but not credited. Each 10,000 not processed results is a pure profit of £50,000. I wouldn't mind quite so much if it was paid to those who actually work on the tills and stock the shops. But I fear these ill gotten pounds find their way to deeper pockets.

As of this writing I've not had a single 5,000 point emailed click to activate vouchers credit my account without following it up with corporate at Morrisons. Speaking with those at the our local Morrisons I found at least one person that did indeed get credited properly.

Having little faith in Morrisons' loyalty card scheme at this point coupled with dropping a number of products I used to purchase, I've found the need to split my shopping between Morrisons, Lidl and Aldi. After the latest problem of not getting credited on a 5,000 point email voucher, I nearly cut my card in two and posted it back to Morrisions corporate. But alas, it's not worth the postage.

Watch those points!